B2B SaaS BDR – LinkedIn Lead Generation & Appointment Setting (Part-Time)

Business Development Representative SaaS Remote · Lead Generation & Appointment Setting Role Business Development Representative (BDR) — Remote Engagement Independent contractor via Upwork — part-time to start Reports to Ella O'Brien, Founder & CEO Location Remote — open to LATAM or Pakistan-based candidates with confirmed US-evening availability Hours 20–30 hrs/week to start; daily work schedule flexible, but must include availability for a live weekly sync Check-In Cadence Daily written async update submitted via GHL at end of workday + one live video sync every Friday, 8:00–9:00am ET Compensation Hourly rate via Upwork ($6–$10/hr) + call bonus: $25 per qualified strategy call booked ($50 total if the call shows) ABOUT IIN Impactful Insights Networking (IIN) is a boutique executive coaching and advisory firm serving B2B SaaS founders ($1M–$20M ARR) navigating international expansion across four corridors: LATAM, Europe, APAC, and MEA. IIN is the only coaching practice built exclusively around this problem — hyper-specialization, not generalist advice adapted to fit. The Role IIN is hiring a part-time Business Development Representative to own the top of the sales funnel: sourcing qualified prospects, running outbound lead generation, and booking free strategy calls directly onto Ella's calendar. This is a foundational hire for IIN's outbound engine — you'll work closely with Ella to refine targeting as the program scales. Scope may expand over time to include additional channels (such as cold email) and additional hours as pipeline and call volume grow. What You'll Do — Source and build prospect lists using Apollo.io against IIN's Ideal Customer Profile (ICP) — B2B SaaS founders/CEOs, $1M–$20M ARR, 25–100 employees, with a recent Series A/B raise or $5M+ ARR milestone within a 60–90 day window — Manually verify ICP fit on every prospect before outreach — mechanical keyword/industry tagging alone is not sufficient (false positives are common, especially in Fintech/Payments) — Execute personalized LinkedIn connection requests and DM sequences following IIN's outreach workflow: research → categorize (ICP fit / referral partner / ecosystem / skip) → connect → follow-up DM — Qualify inbound and outbound leads and book free 45-minute strategy calls directly onto Ella's calendar via GoHighLevel (GHL) — Maintain accurate, up-to-date records in GHL — lead status, outreach stage, notes, and tags — Submit a daily written update in GHL at the end of each workday: leads sourced/verified, connection requests sent, connections accepted, replies received, qualified calls booked, and any leads flagged/excluded with reasoning — Attend a live 1-hour video sync every Friday, 8:00–9:00am ET, to review the week's pipeline, recalibrate ICP judgment calls, and set next week's targets — Flag and exclude out-of-scope leads per IIN's hard exclusion list (crypto/blockchain financial infrastructure, gaming/sports-betting/prediction markets) regardless of funding signal What You Bring — 2+ years of B2B SDR/BDR, appointment setting, or lead generation experience, ideally in SaaS or professional services — Strong written English — outreach copy and CRM notes must read naturally to a US B2B SaaS founder audience — Comfortable working inside a CRM/GTM stack — direct experience with GoHighLevel, HubSpot, or a comparable CRM is a strong plus; experience with Apollo.io and LinkedIn Sales Navigator preferred — Sound judgment on qualification — able to apply nuanced ICP criteria rather than executing keyword matching alone — Self-directed and comfortable with a lean, founder-led operation — this is not a scripted call-center role — Confirmed availability for a live video call every Friday, 8:00–9:00am ET — candidates already working US-evening hours for other clients are strongly preferred — Comfortable working independently day-to-day with async written check-ins rather than daily live calls Nice to Have — Prior experience selling to or prospecting SaaS founders/executives — Familiarity with cold email platforms (Instantly, Smartlead) and email deliverability best practices — not currently in use, but a plus if IIN adopts a cold email channel later How We'll Evaluate Fit — Written English sample — draft a cold LinkedIn connection note (under 300 characters) and a 3-touch follow-up sequence for a sample ICP profile — Live or recorded qualification walkthrough — given a mock prospect profile, categorize it (ICP fit / referral partner / ecosystem / skip) and explain the reasoning — Short paid trial (1–2 weeks) on a real but bounded prospect batch before any ongoing commitment — Trial success criteria: a target number of verified ICP-fit leads sourced and at least 1 qualified strategy call booked within the trial window (exact targets confirmed at trial start based on batch size). Meeting this bar moves the engagement from trial to ongoing. Working Hours & Communication Day-to-day work hours are flexible and self-directed — there is no requirement to be online during US daytime hours. Two fixed touchpoints anchor the working relationship: a short written update submitted in GHL at the end of each workday, and a live 1-hour video sync every Friday from 8:00–9:00am ET. Candidates who already work US-evening hours for other clients are a strong fit for this cadence. Compensation & Structure Part-time to start (20–30 hrs/week), with room to expand as pipeline and call volume grow. Structured as an hourly rate of $6–$10/hr plus a call bonus: $25 when a qualified strategy call is booked, rising to $50 total if that call shows — rewarding both booking volume and real, verified fit. Engaged as an independent contractor through Upwork. Confidentiality & Data Handling This role has direct access to IIN's CRM, live prospect data, and proprietary ICP/qualification criteria. Prospect and client data must stay within GHL — no export, storage, or use outside IIN systems. Confidentiality of IIN's client information, frameworks, and business processes is required during the engagement and survives after it ends. To Apply Send a short note on your outbound sales background, your experience with SaaS or B2B tech prospects, and your CRM/tool familiarity, along with your availability and rate expectations.