B2B SaaS Growth Marketer / Fractional Head of Growth for Life Insurance Software Launch

We’re preparing to launch Wynlo, a B2B SaaS platform built specifically for life insurance agents and agencies, and we’re looking for an experienced growth marketer / fractional Head of Growth to help us build and execute our go-to-market strategy. Wynlo brings together the tools life insurance agents normally use across multiple platforms, including CRM and lead management, AI-powered outbound calling, a power dialer, appointment booking, sales workflows, analytics, scripts, and other insurance-specific tools. We have spent months building the product and are now approaching launch. Our priority is no longer simply “marketing the brand” — we want to build a repeatable customer acquisition system that turns life insurance agents and agencies into paying subscribers. What we need help with: Developing and refining our go-to-market strategy Identifying the best acquisition channels for our target market Positioning, messaging, offers, and pricing presentation Paid acquisition strategy, particularly Meta and potentially Google/other channels Funnel and landing-page strategy Creative strategy, ad hooks, angles, and testing Demand generation and customer acquisition Conversion-rate optimization Establishing the right KPIs, attribution, CAC targets, and testing framework Helping us determine where to allocate marketing spend based on actual performance Ongoing optimization after launch rather than simply creating a one-time marketing plan Our initial target market is U.S.-based life insurance agents, agency owners, and teams, so familiarity with the U.S. market is important. Experience in life insurance would be a major advantage, but strong experience growing B2B SaaS, fintech, insurance technology, sales software, or products targeting commission-based sales professionals is also highly relevant. We are especially interested in someone who has personally helped take a SaaS product from an early-stage or launch environment into meaningful paid customer acquisition. We want someone comfortable both developing strategy and getting involved in execution — not someone who only delivers a high-level deck and disappears. Please include in your proposal: Examples of B2B SaaS products you have helped launch or scale What you personally handled versus what the rest of the team handled Any measurable results you can share, such as CAC, subscription growth, pipeline, ROAS, or revenue Experience marketing to U.S. customers Any insurance, fintech, CRM, dialer, or sales-tech experience What you would prioritize during your first 30 days with a company like ours We are currently speaking with several marketers and firms before choosing who we want to work with. We care much more about proven thinking, execution ability, and measurable results than generic marketing credentials. This would begin as an ongoing contract through our launch and early growth stage, with the opportunity to continue longer term if the relationship and results are strong.