B2B SaaS Social Media & Lead Generation Manager

We are a UK-based B2B SaaS company in the health and social care sector looking for an experienced Social Media & Digital Marketing Manager to build our online presence and, importantly, create a repeatable lead-generation-to-conversion funnel. What we need Set up and optimise our social media presence across LinkedIn, Facebook, Instagram, X and YouTube where appropriate Create a professional B2B content strategy and content calendar Create and schedule engaging posts, graphics, short-form content and videos Develop SEO-focused blogs and website content Build lead-generation campaigns, landing pages and calls-to-action Set up email nurture and marketing automation Connect leads through to demo booking and conversion Set up tracking/analytics so we can see what generates leads and demos Research competitors and identify opportunities Recommend and configure the right cost-effective tools for social scheduling, CRM, email and automation Document everything created, including accounts, workflows, content, campaigns and processes, so the business owns and can continue to run the system What we're looking for Someone who understands B2B SaaS growth, not just social media posting. Healthcare/social care experience is highly desirable. You should be proactive, We are looking for someone who can potentially become a long-term marketing partner following a successful initial project. Please include Relevant B2B SaaS/healthcare experience Examples of previous work Tools/platforms you recommend How you would approach the first 30 days Your proposed cost for the initial setup and ongoing support