B2B SaaS Website Designer Needed – UX/UI, Figma & Conversion-Focused Design

Pages 1. Homepage 2. About Us 3. Solution/Platform Overview 4. Industries (Menu Tab – Not a Page) a. Digital Battery Passport Landing Page b. Digital Textile Passport Landing Page c. Digital Furniture Passport Landing Page d. Construction Materials DPP Landing Page 5. Resources (Tab – Not a Page) a. Newsroom b. Blogs c. Video Library d. Guidebooks (Downloadable Resources) 6. Events 7. Book a Call 8. DPP Readiness Checker 9. Client Portfolio (Menu Tab – Not a Page) a. Projects b. Pilots 10. Career Note: Total Navigation Tab: 8 (Can discuss to reduce if needed) CTA hierarchy “Book a Call” is the primary CTA. We will probably use Book a Call as the term for the CTA. “DPP Readiness Checker/Check DPP Readiness” is the secondary CTA used to drive users towards the primary CTA. Homepage (As an Example) Primary objective Convert qualified DPP buyers into demo conversations. The homepage needs to convince manufacturers, brands, OEMs, suppliers, and enterprise teams that website is the go-to solution for DPP without creating a heavy internal implementation burden. The page should drive visitors toward the primary CTA, “Book a Call”, while using the DPP Readiness Checker as the lower-friction secondary CTA. What the page should contain The homepage should sell implementation confidence, not teach DPP basics. It should create urgency among commercial buyers to begin preparing for DPP implementation (i.e. Urgency with the ESPR timeline for Battery Manufacturers). The “above the fold” should be clear, concise and have 3 to 4 specific things without cluttering the view but creating enough impact to showcase website as the go-to solution for DPP. The commercial promise should be simple, easy to compare, and suitable for companies of different sizes. The homepage should provide a clear overview of the key features of the website solution. It should demonstrate work credibility through concise project stories featuring one global brand and one lighthouse EU project. It should reinforce platform credibility by showcasing three compliance certificates. Should showcase association memberships for website as well. Homepage should have a prominent section to showcase any events/conferences that website is hosting/organizing. The homepage should use five project logos and 20+ pilot partner logos as additional proof points. It should display three to four podcasts or short video clips. It should display curated resource items. It should include an FAQ section. The homepage should act as an entry point to the rest of the website, while keeping “Book a Call” as the primary conversion goal. The CTA hierarchy should be: primary CTA “Book a Call”, secondary CTA “DPP Readiness Checker”. An Operational QR Code should be displayed on the homepage which will take the viewer to a DPP view/page. Competitor and other SaaS platform’s websites we like: https://www.snowflake.com/en/why-snowflake/ https://www.narravero.com/en/ https://www.arianee.com/en https://aws.amazon.com/