UK B2B Sales Development Representative (SDR) – Lead Generation & Appointment Setting.

We are for looking an experienced UK-focused B2B Sales Development Representative (SDR) to support our outbound business development activities in the UK market. The primary responsibility will be to identify and engage potential B2B clients, generate qualified leads, and book sales meetings for our team. Our target market primarily includes Banking, Insurance, Mutual Funds, Wealth Management and other BFSI organisations, with a focus on digital transformation, UX, technology and engineering services. Key Responsibilities Conduct B2B cold calling to prospects in the UK. Build and manage targeted prospect lists. Identify relevant decision-makers within target organisations. Conduct LinkedIn outreach and connection campaigns. Execute targeted email outreach campaigns. Qualify leads based on business requirements, interest and buying potential. Schedule qualified meetings directly with the sales team. Maintain accurate lead and prospect information. Follow up with prospects through phone, email and LinkedIn. Track outreach activities, responses, qualified leads and meetings. Provide regular updates on activities and pipeline. Target Audience Experience in targeting the following sectors is highly preferred: Banking Insurance Mutual Funds Wealth Management Financial Services BFSI Required Skills & Experience Proven experience in UK B2B lead generation or business development. Experience with UK cold calling. Strong experience in outbound sales and prospecting. Experience with LinkedIn lead generation and outreach. Experience with email-based prospecting. Strong lead qualification and appointment-setting skills. Excellent spoken and written English. Ability to communicate confidently with senior decision-makers. Experience selling IT Services, Digital Transformation, SaaS, Technology Consulting or Engineering Services is highly preferred. Experience working with BFSI clients will be an advantage.