B2B Sales Support

B2B Sales Support Position: B2B Sales Support Department: Sales Reports To: CEO Employment Type: Full-Time Position Overview The B2B Sales Support role helps drive wholesale growth by supporting the sales team throughout the entire customer journey, from prospecting and outreach through account setup, order processing, follow-up, and ongoing account management. This is a hands-on role for someone who is highly organized, proactive, commercially minded, and comfortable communicating with retailers, distributors, partners, and sales representatives. The goal is simple: **help the sales team sell more, move faster, and provide an excellent experience for every B2B customer.** Key Responsibilities Sales & Account Support * Support the sales team with day-to-day B2B sales activities. * Respond to retailer, distributor, rep, and partner inquiries. * Prepare product information, pricing, line sheets, presentations, and sales materials. * Assist with new account onboarding and account setup. * Coordinate product samples and sales kits. * Maintain accurate customer, pricing, and account information. * Follow up with customers on outstanding opportunities, samples, quotes, and orders. Prospecting & Lead Generation * Research and identify prospective retailers, distributors, and strategic partners. * Build and maintain targeted prospect lists. * Find appropriate buyers, category managers, and decision-makers. * Support outbound email, phone, LinkedIn, and other sales campaigns. * Qualify inbound B2B leads and route opportunities appropriately. * Track outreach activity and next steps. CRM & Pipeline Management * Maintain accurate CRM records for prospects, customers, opportunities, and activities. * Ensure every active opportunity has a clear next step and follow-up date. * Help track opportunities through the sales pipeline. * Produce regular reports on leads, opportunities, orders, and sales activity. * Identify accounts or opportunities requiring follow-up. Orders & Customer Service * Assist with quotes, purchase orders, order entry, and order confirmations. * Coordinate with operations, logistics, and inventory teams regarding product availability and delivery. * Communicate order status and shipping information to B2B customers. * Help resolve order, pricing, product, or delivery questions quickly and professionally. * Support reorders and identify opportunities to expand existing accounts. Sales Meetings, Trade Shows & Events * Schedule buyer meetings and sales appointments. * Help prepare materials, samples, displays, and presentations for trade shows and customer meetings. * Organize leads collected at events. * Ensure timely post-show follow-up and CRM entry. * Support sales representatives with materials and follow-up after customer meetings. Key Performance Indicators Success in this position may be measured by: * Speed and quality of lead follow-up * Number of qualified prospects added to the pipeline * Buyer meetings and appointments generated * CRM accuracy and completeness * Quote-to-order conversion * New account activation * Reorders and account growth * Sales team responsiveness * B2B customer satisfaction * Contribution to wholesale revenue growth Qualifications * 1–3 years of experience in sales support, customer service, account management, wholesale, or a related role preferred. * Strong organizational and follow-up skills. * Excellent written and verbal communication. * Comfortable communicating directly with buyers and business customers. * Strong attention to detail and ability to manage multiple priorities. * Experience with CRM, spreadsheets, email, and presentation software. * Ability to work independently and take ownership of assigned tasks. * Interest in consumer products, sporting goods, outdoor, footwear, or retail is a plus. Ideal Candidate The ideal candidate is someone who doesn't wait to be told what needs to happen next. They notice when a lead hasn't been followed up, an account needs information, or an opportunity is stalled—and take action. They are organized enough to keep the sales process moving, personable enough to build strong customer relationships, and commercially aware enough to recognize opportunities to generate additional business. **This is more than an administrative support position. It is a sales-focused role designed to directly contribute to B2B revenue growth.**