BUDDHU E-commerce Sales & Digital marketing

Digital Marketing & E-commerce Growth Partner Required – BuddhU We are looking for an experienced digital marketing agency/freelancer/team to manage the complete digital growth of BuddhU, an India-focused fashion & lifestyle e-commerce brand. 🌐 Website: buddhu.co.in Platform: WordPress + WooCommerce Website: Hosted and ready for launch Target Market: India BuddhU will offer fashion jewellery, kurtis & ethnic wear, sarees, oversized T-shirts, handicrafts and lifestyle products. We are looking for a long-term e-commerce growth partner who can manage the complete digital ecosystem — website, SEO, AI SEO, social media, paid advertising and WhatsApp marketing. 1. WEBSITE & E-COMMERCE MANAGEMENT — HIGH PRIORITY This is one of the most important parts of our requirement, both before and after launch. We need ongoing management of the WordPress/WooCommerce website, including: Product Management Product uploads Product updates/editing Product titles Product descriptions Product specifications Pricing/MRP/discount updates Product images Product variants SKU management Inventory updates Product status updates Related products/cross-selling Category Management Initial categories include: Jewellery Earrings Necklaces Bangles Bracelets Rings Jewellery Sets Pendants Anklets Hair Accessories Suits & Ethnic Wear Kurtis 2-Piece Suits Co-ord Sets 3-Piece Suits Dupattas Sarees Fabric/material-based categories Occasion/style-based collections T-Shirts Oversized T-Shirts Graphic T-Shirts Unisex T-Shirts Handicrafts / Lifestyle Products Website Content & Updates Homepage updates Hero banners Collection banners Offer banners New-arrival sections Featured collections Festive landing pages Promotional landing pages Menu/navigation updates Basic website content changes Product/category page updates Technical Website Support Minor WordPress/WooCommerce changes Plugin management/updates Basic troubleshooting Mobile responsiveness checks Checkout testing Website performance monitoring Broken-link checks Basic maintenance Please clearly mention how many product uploads/updates and website changes are included per month and the charges for anything beyond the included scope. 2. E-COMMERCE CONVERSION OPTIMIZATION The website should be optimized as a sales platform, not just a product catalogue. Please include: Product page optimization Category page optimization Add-to-cart optimization Checkout optimization Mobile conversion optimization Cross-selling Upselling Related products “Complete the Look” recommendations Offer/coupon strategy Cart-abandonment strategy Conversion funnel analysis A/B testing where applicable Conversion Rate Optimization (CRO) 3. SEO – COMPLETE SEO MANAGEMENT We want long-term organic growth. Technical SEO Technical SEO audit Crawlability/indexing Sitemap Robots.txt Canonical URLs URL structure Redirects 404/broken links Core Web Vitals Page speed Mobile SEO Duplicate content On-Page SEO Keyword research SEO titles Meta descriptions H1/H2/H3 structure Image ALT text Internal linking Breadcrumbs Product SEO Category SEO Content optimization E-commerce SEO Product schema Organization schema Breadcrumb schema Review schema FAQ schema Product availability/price structured data Google Merchant Centre readiness 4. AI SEO / AEO We specifically require AI SEO/AEO. Please include: AI search visibility ChatGPT/Gemini/Perplexity visibility Brand/entity optimization Conversational search queries FAQ optimization Structured data/schema Product/category authority AI-focused content Brand mentions/authority building AI visibility monitoring Please explain your actual AI SEO methodology and deliverables. 5. SOCIAL MEDIA MANAGEMENT Platforms: Instagram + Facebook We need: Reels Static posts Carousels Stories Product showcases Jewellery styling Saree styling Kurti/suit styling T-shirt content Festive content New arrivals Gifting ideas Fashion tips Customer reviews Behind-the-scenes Trend-based content Brand storytelling Captions Hashtags/keywords Content calendar Posting Community engagement Please specify exact monthly deliverables: Number of Reels Number of static posts Number of carousels Number of stories Number of creatives Reel/video editing included or not 6. META ADS – INSTAGRAM & FACEBOOK We want sales and conversion-focused campaigns. Please include: Product sales campaigns Catalogue/product campaigns New customer acquisition Retargeting Festive campaigns Offer campaigns Lookalike audiences Website visitor retargeting Product viewer retargeting Add-to-cart retargeting Instagram/Facebook engagement audiences Meta Pixel Conversion API Purchase tracking Revenue tracking ROAS optimization Creative testing Ad spend should be quoted separately from management fees. 7. GOOGLE ADS Please manage: Search Ads High-intent keywords around jewellery, ethnic wear, sarees, kurtis, suits and T-shirts. Google Shopping Merchant Centre Product feed Product categorization Product optimization Feed error/disapproval management Shopping campaigns Performance Max PMax campaigns Asset groups Audience signals Conversion optimization ROAS optimization Remarketing Website visitors Product viewers Cart abandoners Previous customers Please confirm whether Shopping + Merchant Centre + Performance Max are included in the monthly management fee. 8. WHATSAPP MARKETING & SALES — IMPORTANT We now want WhatsApp to be an active marketing and sales channel for BuddhU, not just customer support. Please provide a strategy for: WhatsApp Business WhatsApp Business setup/optimization Business profile Product catalogue Product/category organization Website Integration WhatsApp button on website Product-page “Chat/Enquire on WhatsApp” WhatsApp links from website Pre-filled product enquiry messages Instagram & Facebook Instagram → WhatsApp Facebook → WhatsApp Click-to-WhatsApp campaigns WhatsApp-focused Meta Ads WhatsApp Marketing New-arrival campaigns Festive campaigns Sale/offer campaigns Product launches Gifting campaigns Customer segmentation Broadcast campaigns Repeat customer campaigns Remarketing WhatsApp Sales Customer enquiry flow Product recommendations Order enquiry Payment-link sharing Follow-up strategy Repeat purchase strategy Customer database/CRM recommendations Tracking Please explain how you will track: WhatsApp Lead → Customer Enquiry → Order → Revenue If WhatsApp API/CRM/automation requires a separate third-party platform or subscription, please clearly mention those additional costs. 9. ANALYTICS & CONVERSION TRACKING Complete funnel: Product View → Add to Cart → Checkout → Purchase → Revenue → ROAS Please manage: GA4 Google Tag Manager Google Search Console Google Ads conversion tracking Meta Pixel Meta Conversion API UTM tracking E-commerce events Revenue tracking Monthly analytics reporting 10. CONTENT & CREATIVE Please specify whether your package includes: Social media creatives Product creatives Ad creatives Reel editing Captions/copywriting Product descriptions SEO content Category content Blog content Festival creatives Website banners Also clarify whether product photography/video shoots are included or will be provided by us. 11. REPORTING & PERFORMANCE We require monthly reporting covering: SEO Organic traffic Keyword rankings Top 3/Top 10 keywords Organic conversions Backlinks Technical improvements Social Media Reach Engagement Followers Profile visits Website clicks Best-performing content Meta Ads Spend CPC CTR Add-to-Cart Purchases Revenue ROAS Google Ads Spend CPC Conversions Revenue ROAS WhatsApp Enquiries Leads Orders Revenue Conversion rate Campaign performance 12. ACCOUNT OWNERSHIP All BuddhU accounts and digital assets must remain owned by BuddhU, including: Domain Hosting Website Google Analytics Search Console Google Ads Merchant Centre Meta Business Manager Facebook Instagram WhatsApp Business Pixel Ad accounts Creative assets Product feeds Agency should work through authorized access wherever possible. 13. COMMERCIAL PROPOSAL Please provide a complete consolidated quotation with separate pricing for: Website & e-commerce management SEO AI SEO/AEO Social media management Meta Ads management Google Ads management WhatsApp marketing Content/creative production One-time setup charges, if any Any additional/optional services Please clearly specify: Monthly fee GST/taxes Ad spend — separate or included Number of product uploads included Additional product upload charges Number of Reels/posts/stories included Additional creative charges Website change charges WhatsApp API/CRM costs, if applicable Minimum contract period Any other additional charges What we are looking for We are looking for a long-term e-commerce growth partner, not just an SEO or social media agency. The objective is to build the complete funnel: Website → SEO → Social Media → Meta Ads → Google Ads → WhatsApp → Product Discovery → Purchase → Repeat Customer The website is now hosted and we are ready to start immediately. Please share your portfolio, relevant e-commerce case studies, team details, proposed strategy and detailed quotation based on the above scope