U.S.-Based Instagram Marketing Strategist + Content Creator

I’m looking for a talented U.S.-based Instagram marketer and content strategist to help build the social presence for a new brand from the ground up. The brand is connected to spirituality, personal growth, transformation and human potential, so it’s important that the person I work with genuinely understands and resonates with these subjects. I’m not looking for someone who simply schedules posts or follows a generic social media formula. I’m looking for a creative and strategic partner who can understand the subject matter deeply and translate it into compelling, thoughtful content that people genuinely want to watch, save and share. What I’m looking for I’d like you to: * Develop an organic Instagram content and growth strategy * Deeply understand the subject matter and audience * Develop approximately 4 strong Reel concepts per week * Create compelling hooks, storylines and content angles * Identify relevant trends without making the brand feel trend-driven or generic * Help determine the right balance of educational, inspirational, thought-provoking and brand-focused content * Create/edit Reels where appropriate, or provide detailed concepts and creative direction for content I produce * Help with captions and calls to action * Review performance and continually refine the strategy based on what resonates * Think beyond follower growth and help build a highly engaged audience around the brand Who I’m looking for You may be a great fit if you: * Have a strong understanding of Instagram organic growth and short-form content * Are naturally creative and excellent at generating Reel ideas * Understand storytelling, hooks and consumer psychology * Have experience helping grow new or early-stage Instagram accounts * Have strong visual taste and understand premium branding * Are interested in or personally familiar with topics such as spirituality, personal transformation, meditation, consciousness, visualization, neuroscience, mindset or human potential * Can approach these subjects intelligently and credibly without making the content feel overly “woo” * Are comfortable challenging ideas and recommending what you believe will perform best U.S.-based applicants only, please. When applying Please include: 1. 2–3 Instagram accounts you have personally worked on and what you were responsible for. 2. Any accounts you helped grow from an early stage. 3. Your experience or personal interest in spirituality, personal growth, consciousness or related subjects. 4. A few creators, authors, thinkers or voices in this space whose work you follow or appreciate. 5. Whether you personally create/edit Reels or primarily provide strategy, concepts and scripts. 6. Your monthly price for strategy + approximately 4 completed Reels per week (around 16/month). 7. Your monthly price for strategy + Reel concepts/hooks/scripts if I handle most of the actual production. 8. How you measure whether an Instagram strategy is actually working. Please don’t send a generic social media management proposal. I’m particularly interested in finding someone who understands this subject matter and can think creatively and strategically about building an audience around it. There is potential for this to become an ongoing relationship with the right person.