Bilingual (EN/ES) Facebook Video Ads Creator — Employment Law Lead Gen (Ongoing)

Posted 2 weeks ago

Worldwide

Summary

We're a California employment law firm (wrongful termination, unpaid wages, harassment/discrimination) running Facebook/Instagram lead-gen ads, and we need a creative producer who can make direct-response short-form video ads that actually convert. The style we want is exactly this — open this Meta Ad Library page and study it before applying: https://www.facebook.com/ads/library/?view_all_page_id=104956015677441&active_status=active&ad_type=all&country=US That means: Short vertical videos (20–45 seconds), hook in the first 2 seconds Direct-response copy structure: pain hook → "you may be entitled to compensation" → ✅ checklist of qualifying situations → clear CTA to a free case review Every ad delivered in BOTH English and Spanish — native-quality Spanish is required, not machine translation Multiple hooks/lengths cut from each concept (we A/B test aggressively) Captions burned in (most viewers watch muted) First batch deliverables (10 videos): 3 ad concepts (we'll approve scripts first) × EN + ES versions, plus shorter recuts Primary text + headline copy variants for each, EN + ES Vertical 9:16 (4:5 also welcome), delivered as MP4 + editable project files You'd be great for this if you have: A portfolio of Meta direct-response ads for law firms, injury/employment lead gen, insurance, or similar "claim/qualify" verticals (show us results if you have them) Fluent Spanish copywriting ability (Mexican/Central American Spanish preferred — that's our audience) Your own production approach: voiceover + stock/b-roll, AI voiceover, or UGC-style talent — tell us what you'd use Understanding that this is attorney advertising: "you MAY be entitled/qualify" language only, no guaranteed outcomes, no fake testimonials

  • Less than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Intermediate
    Experience Level
  • $10.00

    -

    $30.00

    Hourly
  • Remote Job
  • Complex project
    Project Type
Skills and Expertise
Content Writing
Copywriting
Activity on this job
  • Proposals:5 to 10
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Oct 26, 2021
  • United States
    Los Angeles7:10 AM
  • $2.7K total spent
    16 hires, 3 active
  • 20 hours
  • Legal
    Small company (2-9 people)

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