Brand Designer for Consumer Mobile App — Logo, Visual Identity & Brand System

We are looking for an experienced brand designer to create the visual identity for Tize, a new consumer mobile marketplace launching in the United States. Tize is a marketplace where people can get paid to spend time with others through real-life activities. For example, someone can create an activity to go to the gym together, play tennis, explore a city, practice a language, shoot creative content, or do almost anything they already enjoy. The brand should feel modern, social, premium, youthful and highly consumer-oriented, while still being simple enough to scale into a major global product. We are currently building the first version of the mobile app, but the branding has not yet been finalized. The first and most important phase of the project will be to understand the product, positioning and audience, and then define the core brand identity. This includes: - Brand direction / visual territory - Logo design - App icon - Primary and secondary colors - Visual style and art direction - Core graphic language - Brand guidelines / design system We are not simply looking for someone to create a logo. We want a designer who can help us determine what Tize should look and feel like as a brand. The identity should work particularly well for a consumer mobile application and social product. Once the core visual identity has been approved, we would like to use the new brand system across additional assets, including: - Redesigning existing custom icons used throughout the app - Creating a consistent icon style - Exporting icons in the correct formats for mobile development - App Store screenshots / promotional assets - Different logo variations and formats - Social media branding assets - Brand templates where necessary - Additional graphical elements needed for launch We already have UX/UI designers working on the product, so this role is primarily focused on branding and visual identity, rather than redesigning the entire application UX. However, the brand designer will work closely with the existing product design to ensure that the new identity integrates naturally into the app. Ideally, you have experience designing brands for: - Consumer mobile apps - Social apps - Marketplaces - Lifestyle brands - Technology startups - Gen Z / Millennial consumer products We particularly value designers who understand the visual standards of companies such as Airbnb, Instagram, Hinge, Bumble, Tinder, Revolut and other highly polished consumer products. We are looking for someone with a strong sense of: - Typography - Color - Simplicity - Iconography - Product branding - Premium consumer design - Mobile-first identity systems Important: please do not apply with a generic logo-design portfolio. We would especially like to see complete branding projects where you developed the identity of a digital or consumer product (ideally an app) from the ground up. We are looking for a designer we can collaborate closely with and potentially continue working with as the product evolves.