Brand Identity Designer (Custom Typography + Brand Symbol) for Premium Yoga Apparel Brand

Posted 4 days ago

Worldwide

Summary

Hi! I'm launching a premium yoga apparel brand and am looking for an experienced Brand Identity Designer to create a distinctive, timeless visual identity. I already have: Brand name Strong creative direction Mood boards Typography inspiration Logo inspiration Brand vision I'm looking for a designer who can transform these ideas into a premium brand identity that feels luxurious, modern and memorable. This is not simply a logo design project. I'm looking to create a complete visual identity that can grow into a globally recognised brand. What I Need 1. Custom Wordmark (Business Name) The primary logo should be a completely custom typographic wordmark, designed from scratch. I'm looking for subtle inspiration from Sanskrit/Devanagari calligraphy, while remaining fully readable in the Latin alphabet. The influence should come through in the proportions, curves and elegance of the letterforms—not by directly copying Sanskrit script. I have reference images that I'll provide to shortlisted designers. 2. Brand Symbol / Icon I also want a standalone brand mark that can become the visual identity of the brand. The icon should be: Original Simple Timeless Premium Memorable Instantly recognisable Suitable for embroidery and apparel branding It should work independently of the business name across garments, labels, packaging and digital platforms. Please provide: Logo Development 3–5 initial concepts Reasonable revisions until final approval Final Logo Package Primary wordmark Secondary logo Horizontal version Stacked version Standalone brand icon Black & white versions Full colour versions Brand Identity Colour palette Typography recommendations Mini brand guideline (logo usage, colours, typography) Final Files AI EPS SVG PDF PNG (transparent) JPG Where the Branding Will Be Used While inspired by yoga and mindfulness, I'm not looking for a stereotypical "spiritual" aesthetic. Instead, I want something that feels more like a premium global fashion brand with subtle influences from Indian design heritage. I'm looking for someone with experience designing for: Premium fashion brands Activewear brands Yoga brands Luxury brands Lifestyle brands Strong typography skills are essential. Experience creating custom lettering and original brand symbols is highly preferred. When applying, please include: Your portfolio Your best logo and typography work Examples of fashion or lifestyle branding Examples of brand symbols/icons you've designed Your design process Estimated timeline Fixed project price Important I'm looking for 100% original work. Please do not apply if your process relies on stock graphics, logo templates, AI-generated logos, or existing fonts with minor modifications. The final artwork must be created from scratch and suitable for trademark registration. This brand is being built for the long term, and I'm looking for a designer who enjoys refining details and creating truly distinctive, premium branding. I'm excited to collaborate with the right designer ! :)

  • $300.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
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Skills and Expertise
Mandatory skills
Brand Identity Design
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:3 days ago
  • Interviewing:
    6
  • Invites sent:
    11
  • Unanswered invites:
    1
About the client
Member since Dec 5, 2025
  • AUS
    Thomastown9:44 PM
  • $525 total spent
    2 hires, 1 active
  • Fashion & Beauty
    Individual client

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