Brand Identity Designer Needed for Modern Online Flower Delivery Brand

We are building a modern online flower delivery brand and are looking for an experienced brand identity designer to create a distinctive, premium, digital-first visual identity. This is not only a logo project. We want a coherent brand system that can be used consistently across our Shopify website, packaging, social media, advertising and future physical materials. The brand should feel modern, elegant, memorable and commercially strong without looking generic, overly romantic or like a traditional local florist. Our primary business will be online flower and gift delivery, so the identity must work particularly well in digital environments and e-commerce UI. Scope of work: * Brand visual direction / moodboard * 2–3 initial logo concepts * Primary logo * Secondary / alternative logo (dark-light etc.) * Brand mark / icon * Favicon * Color palette * Primary and secondary typography * Typography hierarchy * Supporting graphic elements / patterns if appropriate * Icon / illustration direction if appropriate * Photography / art direction recommendations * Basic social media visual direction * Basic packaging application examples * Mini brand guideline / brand book * Editable source files and export-ready assets We expect final assets in appropriate formats such as: SVG PDF PNG JPG where appropriate Editable source files The identity should be suitable for use by a separate UI/UX designer who will later design the full e-commerce website. Brand direction We are looking for something that feels: Modern · Premium · Clean · Warm · Memorable · Digital-first We want to avoid: Generic florist logos, cliché rose icons, overly feminine/pastel visuals, wedding-style branding, or overly decorative typography. The brand should be able to scale beyond flowers into gifts and potentially a broader lifestyle/gifting platform in the future. Deliverables * Final delivery should include: * Final approved logo system * Brand mark/icon * Color system * Typography system * Graphic language * Basic imagery/art direction * Basic brand applications * Mini brand guideline * All editable/source files * Web-ready assets When applying Please include: Relevant brand identity projects E-commerce or consumer brand work Examples where you created the full identity, not only a logo Your design process Number of initial concepts Number of revision rounds included Estimated timeline Fixed-price quote Please start your application with the word FLOWER so we know you have read the brief.