Brand Identity Designer for Agency Education Business and Flagship Programme

We’re looking for a freelance graphic designer to create two distinct but complementary brand identities for a new education and implementation business serving agency founders. The first identity will be for the umbrella business. The second will be for its flagship high-ticket programme. To be clear, these are two separate branding exercises. We require two individual logos and supporting visual identities, not simply a primary company logo with a minor programme lockup beneath it. Both names have been finalised but will remain confidential during the initial application stage. We’ll share the full names, positioning and creative brief with shortlisted designers. Both identities should feel premium, credible and modern, more like an established consultancy or business education company than a typical online course or “guru” brand. They should be recognisably connected while still allowing the flagship programme to stand on its own. Umbrella brand deliverables: Primary logo Secondary logo variations Brand mark and social icon Colour palette Primary and secondary fonts Basic visual direction and usage guidance Flagship programme deliverables: Separate primary programme logo Secondary logo variations Programme mark or icon Programme colour palette Primary and secondary fonts Basic visual direction and usage guidance Additional deliverables: - Social media banners adapted for YouTube, LinkedIn and X/Twitter - Editable banner files so that the featured messaging and brand can be updated - Basic visual direction for landing pages and presentation decks - Concise brand guidelines covering both identities - All final source files and web-ready exports We haven’t yet decided whether the initial social banners will primarily feature the umbrella business or the flagship programme. We’ll confirm the final hierarchy and messaging with the selected designer. Please include: Relevant examples of brand identity work Examples of projects involving multiple connected brands, products or programmes Your proposed process Expected turnaround time Your fixed-price quote for both identities The number of initial concepts and revision rounds included There may be further work available across landing pages, presentation decks and ongoing social content if the initial project goes well.