Brand Identity & Packaging Designer — Luxury Fine Jewellery Brand

BRAND IDENTITY & PACKAGING DESIGNER — LUXURY FINE JEWELLERY BRAND We're a new fine jewellery brand launching in Australia and expanding across APAC. We're already trading with commission clients, and we're now building the brand properly. We sell at the premium end of the market, so the work needs to hold up at that tier. THE PROJECT Full brand identity and its application across packaging and collateral. - Logotype and lockup variations - Colour palette and typography system - Art direction guidelines for photography - Brand guidelines document - Packaging and unboxing — outer box, jewellery box, tissue, ribbon, seals — with production-ready artwork, dielines and material specs - Collateral — stationery, business cards, product and care cards, document templates - Social media template system We're open to awarding this as one engagement or in parts. Tell us which you'd prefer and why. WHAT YOU'D BE WORKING WITH The strategic thinking is already done. We have a written brief covering positioning, customer, voice, references and anti references, plus a colour direction (although open for discussion). WHO WE'RE LOOKING FOR Essential: - A portfolio in luxury, fashion, beauty or jewellery - we need to see work at this tier - Identity systems, not standalone logos - Packaging design with production-ready artwork - Strong typographic judgement - Clear written English and responsive communication Preferred: - Jewellery or watch sector experience - Art direction for photography Less suitable: logo-only sellers, template-based work, AI-generated portfolios. We hire on portfolio, not location. HOW TO APPLY 1. Two or three relevant projects 2. Your scope, timeline and fee, broken down by deliverable 3. Your process - how many concept directions, how many revision rounds, and what handover includes DETAILS - Fixed price, milestone-based - Editable source files plus all exports. Full ownership and copyright transfer on final payment - Please confirm licensing and web-font availability for any typeface you recommend The full brief is shared with shortlisted candidates.