Brand Positioning & Messaging Consultant (Coffee / Consumer Brands)

--About the Project-- We're looking for an experienced brand strategist or messaging consultant to help refine the positioning and messaging for an emerging premium coffee brand. Our visual identity, Brand DNA, packaging, website, and target audience have already been established. We're not looking for a complete rebrand. Instead, we're looking for someone who can help us articulate our purpose more clearly—why we exist, why customers should care, and what makes our brand meaningfully different in an increasingly crowded premium coffee market. --What We Need Help With-- We're looking for someone who can help us: - Refine and articulate our brand purpose ("Why We Exist") - Clarify our unique market position - Strengthen our value proposition - Develop a compelling messaging hierarchy - Create messaging that emotionally connects with our target customer - Refine our brand story and manifesto - Ensure our website copy, product descriptions, packaging, and marketing language all communicate a consistent, differentiated message Our goal is not to change who we are—it's to communicate who we are more effectively. --What Already Exists-- You'll be building on work that's already been completed: - Brand DNA - Target audience - Logo and visual identity - Packaging design - Website in development - Product lineup - Marketing strategy We're looking for someone who can help elevate the messaging—not start from scratch. --Ideal Experience-- We're especially interested in someone with experience in: - Premium consumer brands - Food & beverage - Coffee - Lifestyle brands - DTC / E-commerce - Brand storytelling - Messaging frameworks - Positioning strategy --Deliverables-- We're flexible on your process, but we'd expect deliverables along the lines of: - Refined positioning statement - "Why We Exist" narrative - Brand story / manifesto - Messaging hierarchy - Value proposition - Tone of voice recommendations - Messaging recommendations for the website, packaging, and marketing materials --To Apply-- Please include: - Examples of messaging or positioning work you've completed. - A few brands you've helped reposition or clarify. - Your process for uncovering a brand's purpose and market position. - Your estimated timeline and fixed-price proposal.