Brand & Social Media Strategist for Telehealth / Peptides

This Is NOT a Typical Social Media Manager Role If your idea of social media management is scheduling posts and checking comments, this role isn't for you. We're looking for someone who thinks like a strategist, acts like an owner, and understands how to build a premium healthcare brand. You will be responsible for how the market perceives Biofusion across every social platform. That means understanding our audience, identifying opportunities before competitors, engaging with customers in real time, and creating content that drives trust, authority, and growth. You'll work directly with our Brand Designer to ensure every piece of content follows our visual identity while continuously evolving our brand presence. What You'll Own Develop and execute our social media strategy across Instagram, LinkedIn, Facebook, and TikTok. Stay ahead of industry news, FDA updates, healthcare trends, GLP-1 developments, peptide innovations, longevity research, and wellness conversations. Identify trending topics and publish relevant content quickly. Build meaningful engagement by responding to comments and direct messages in a way that reflects our brand voice. Understand our ideal customer and create content specifically for clinics, telemedicine companies, healthcare professionals, and wellness businesses. Collaborate with our Brand Designer to ensure every post aligns with Biofusion's design system and premium brand standards. Measure performance, analyze data, and continually refine strategy. Identify opportunities to grow brand awareness, trust, and qualified leads. Bonus Skills (Highly Preferred) We're especially interested in candidates who can also create content—not just manage it. This includes: Recording short-form videos Filming educational or promotional content Interviewing healthcare professionals Creating Instagram Reels and TikToks Editing short-form videos Appearing on camera or directing on-camera talent Ideal Background We're specifically looking for candidates who have worked with brands in industries such as: Telemedicine Healthcare Wellness GLP-1 therapies Peptides Medical spas Aesthetics Longevity Functional medicine Hormone optimization D2C supplements Pharmaceuticals Biotechnology Experience in these industries is strongly preferred because understanding the audience, regulations, and customer journey is critical to success in this role.