Brand Strategist + Visual Identity Designer for a New Press-On Nail Brand

Please see attached document About the Project Dot & Done is a new press-on nail brand preparing to launch. We are looking for an experienced brand strategist and visual identity designer, or a creative professional/team who can handle both, to help build the brand from the ground up. We are still in the early stages and need someone who can guide the process from discovery and strategy through visual identity development. We are looking for more than just a logo. We need someone who can help define the brand’s foundation, positioning, audience, messaging, and overall visual direction so the brand feels cohesive, intentional, and launch ready. About the Role We are seeking someone who can lead both the strategic and creative side of the brand. This person should be able to take an early-stage business idea and turn it into a clear brand strategy along with a strong visual identity system. You will work closely with the founder to understand the business, product, goals, and vision, while also helping shape how the brand should look, feel, and communicate across packaging, website, social media, and marketing materials. Responsibilities ● Lead a brand discovery process with the founder ● Research the press-on nail, beauty, and at-home manicure markets ● Analyze competitors, customer behavior, and opportunities in the market ● Define the target audience and ideal customer profiles ● Develop the brand purpose, mission, vision, and values ● Create the brand positioning and unique value proposition ● Define the brand personality, voice, and tone ● Develop the core brand story and messaging ● Identify key differentiators and product benefits ● Establish the creative direction for the brand ● Design the visual identity from scratch ● Create or refine the logo and supporting brand marks ● Develop the color palette, typography, and overall design system ● Provide visual direction for packaging, social media, website, and other customer touchpoints ● Help ensure the brand feels consistent across all channels ● Create a final brand strategy and visual identity package that can guide future design and marketing work Expected Deliverables Brand Strategy Deliverables ● Market and competitor research ● Target audience definition ● Customer profiles ● Brand purpose ● Mission and vision statements ● Brand values ● Brand positioning statement ● Unique value proposition ● Brand promise ● Brand personality ● Brand voice and tone guidelines ● Brand story ● Core messaging and message hierarchy ● Tagline or slogan recommendations ● Content pillars ● Launch recommendations Visual Identity Deliverables ● Creative direction and visual mood ● Primary logo ● Secondary logo variations if needed ● Brand mark or icon if applicable ● Color palette ● Typography system ● Visual identity guidelines ● Image and aesthetic direction ● Social media visual direction ● Packaging visual direction ● A basic brand guide or style guide that shows how the identity should be used Ideal Candidate ● Proven experience building brands from the ground up ● Strong background in both brand strategy and visual identity design, or ability to provide both through a team ● Experience with beauty, lifestyle, fashion, or consumer product brands ● Strong understanding of consumer branding and direct-to-consumer businesses ● Ability to translate strategy into a cohesive visual identity ● Strong portfolio showing both strategic thinking and design execution ● Experience working with startups or early-stage businesses ● Strong communication and presentation skills ● Experience in the beauty industry is preferred but not required Project Details ● Freelance or contract ● Remote ● Project-based ● Starting from the strategy and discovery phase ● Potential for additional work during launch ● Timeline and compensation will be discussed based on experience and scope How to Apply Please include: ● A short introduction ● Examples of relevant work, especially brands built from scratch ● Your experience with brand strategy and visual identity design ● Your process for developing a brand from the beginning ● Your timeline ● Your pricing or package options ●A list of deliverables included in your proposal