Brand Strategist

Brand Strategist (Contract) — Archetype-Driven Positioning & Blue Ocean Strategy DO NOT RESPOND OUTSIDE OF UPWORK. I WILL NOT RESPOND. About the work NueWay Studios builds brand strategy for growing organizations and founder-led brands. Our strategists own the full strategic foundation: competitor and market research, blue ocean positioning, brand archetype systems, customer avatars, and positioning architecture. You'll carry that thinking end to end across several partner brands at once. Remote, contract, ongoing. Our creative and content teams turn your strategy into finished deliverables, so your job is the thinking, not the production. What you'll own 1. Competitor and market research. Break down each competitor by problem, solution, value proposition, segments, pricing, and advantage. Pull real numbers and map the category landscape. 2. Blue ocean strategy. Separate red ocean from blue ocean, analyze the tiers of non-customers, and build value-innovation reframes that borrow from outside the partner's industry. 3. Brand archetype systems. Assign primary, secondary, and complementary archetypes with weightings, grounded in the Jungian framework, then translate them into behavior, voice, and pricing psychology. 4. Customer avatars. Build named personas with real depth: motivations, pain points, goals, decision-making criteria, and current reality. 5. Positioning architecture. Write the vision, mission, purpose, values, USP, positioning statement, and tagline as one coherent system. 6. Brand narrative. Turn the strategy into a story the partner and their buyers can feel. What you bring • 5 to 8 years in brand or communication strategy • Deep fluency with Jungian brand archetypes and archetype mixing • Real command of Blue Ocean Strategy: value innovation, non-customer analysis, red versus blue ocean • Strong primary and secondary research. You can pull hard data on competitors and turn it into a strategic read. • Named avatar development backed by data, not guesswork • Excellent strategic writing with executive clarity and a strong voice • Comfort running several partner brands in parallel without dropping quality • Range across B2B and, ideally, B2G What earns a second look • Consulting or agency background paired with in-house exposure • Experience building inside a proprietary framework rather than importing your own on every project • Public-sector or government positioning experience How to apply Send a short note on one brand strategy you led. Tell me about the market situation, the archetype or blue-ocean move you made, and what changed for the brand. Attach one sample that shows how you think on the page: a positioning doc, an archetype breakdown, or a competitor analysis. Strategy work, not a visual portfolio.