Brand Strategy & Website Redesign Consultant for Established STEM Education Nonprofit

Brand Strategy & Website Redesign Consultant for Established STEM Education Nonprofit About Kids in Tech Kids in Tech is a Massachusetts-based nonprofit. Over the past decade, we've grown from an afterschool STEM provider into a broader nonprofit that partners with schools, corporations, government, and philanthropy to expand access to science, technology, engineering, and math education. We're now entering an exciting new chapter, including the future launch of a Public Innovation Lab in Boston's Seaport District and continued expansion of our educational programming and partnerships. As our organization evolves, we're looking for a strategic partner to help us evolve our brand and digital presence. About the Project This is not simply a website redesign.This is an opportunity to help shape the next decade of a growing nonprofit that has served more than 10,000 young people and is preparing to launch a first-of-its-kind Public Innovation Lab in Boston. We're looking for an experienced consultant or boutique agency to help us think strategically about how Kids in Tech presents itself over the next decade. Our current website no longer reflects who we are today or where we're headed. We want to create a modern, engaging, and accessible digital experience that clearly communicates our mission, impact, and long-term vision to multiple audiences. We're seeking someone who can combine strategic thinking, branding, UX, design, and website development into one cohesive engagement. Project Goals The selected consultant will help us: Clarify our institutional positioning. Refresh (not completely replace) our visual identity. Improve our messaging and storytelling. Redesign our website architecture and user experience. Design and develop a modern, responsive website. Create a scalable digital foundation that supports our future growth. Success for this project means: A website that inspires confidence among institutional funders and partners. A clear and compelling articulation of Kids in Tech's mission and long-term vision. An intuitive user experience for multiple audiences. A flexible platform that can evolve as the organization grows. Scope of Work is as follows: Discovery & Strategy Stakeholder discovery process Audience definition Brand positioning recommendations Messaging framework Voice and tone recommendations Brand Evolution We are not looking for a complete rebrand. Instead, we'd like thoughtful recommendations for: Logo refinement (if appropriate) Updated typography Refined color palette Photography direction Graphic elements Brand guidelines Website Strategy Develop a strategic website structure that includes: Information architecture Sitemap Navigation recommendations User journeys Homepage strategy Content recommendations Website Design & Development Design and develop a responsive website that includes pages such as: Home About Programs Impact Get Involved News/Stories Contact Development should include: WordPress implementation (or recommendations if another platform is better suited) Responsive design Accessibility best practices (WCAG) Basic SEO CMS configuration Google Analytics integration Our Primary Audiences The website should effectively communicate with multiple audiences, including: Institutional funders Corporate partners School districts Government and civic leaders Families Volunteers Community members What We're Looking For We're looking for someone who asks strategic questions—not just design questions. The ideal partner will help us think through: How should Kids in Tech be positioned for its next decade? How can our website better communicate impact? How should different audiences experience the website? How do we balance professionalism with creativity, optimism, and accessibility? We're looking for someone who enjoys asking thoughtful questions before proposing solutions. If your first instinct is to understand our mission, audiences, and long-term goals before opening Figma or WordPress, you'll likely be a strong fit for this engagement. Preferred Experience Experience working with organizations such as: Nonprofits Education organizations Foundations Museums Universities Civic organizations Community-based organizations Experience with mission-driven organizations is strongly preferred. Deliverables The final engagement should include: Brand strategy recommendations Messaging framework Refined visual identity Website information architecture UX/UI design Fully developed website Brand guidelines Launch support To Apply Please include: A brief introduction about yourself or your agency. Three relevant nonprofit, education, university, civic, museum, or mission-driven websites you've designed or led. A description of your role on each project. Your proposed approach to this engagement. An estimated project timeline. Whether you work independently or as part of a team. Applications that only include generic portfolios or logo collections will not be considered. Design Inspiration We're not looking to replicate another organization's website, but we are inspired by digital experiences that balance innovation, credibility, curiosity, and accessibility. Organizations such as IDEO, the MIT Media Lab, and the Boston Children's Museum demonstrate qualities we admire—not because we want to copy their visual style, but because they successfully combine thoughtful storytelling, human-centered design, and engaging user experiences. We hope to create a digital presence that feels equally welcoming, future-oriented, and mission-driven while remaining distinctly Kids in Tech. We're looking for a strategic partner to help define how Kids in Tech is perceived over its next decade of growth —not simply someone to build a website from predetermined specifications. We value curiosity, thoughtful questions, and collaborative problem-solving.