Brand and GTM Strategy (Founder, Startup)

Adding GTM actually makes the opportunity much more compelling because the brand shouldn’t exist in isolation—it should support customer acquisition, partnerships, hiring, and product launches. Here’s how I’d position it: Title Founder Brand, Positioning & GTM Strategist Description I’m a founder building a few different ventures across AI software products, consulting services, education, and media. As these businesses continue to grow, I’m looking for an experienced strategist to help shape both my founder brand and the broader go-to-market strategy across the portfolio. I’m looking for someone who has worked with startup founders and understands how branding, positioning, thought leadership, and GTM all work together to drive growth. This is not a day-to-day social media management role—I’m looking for a strategic partner who can help define the bigger picture and develop a practical roadmap. Areas I’d like to explore include: * Defining my personal brand alongside one or more company brands * Positioning multiple products, services, and ventures within a cohesive story * Developing a thought leadership and content strategy across LinkedIn, YouTube, podcasts, newsletters, and other channels * Refining messaging for different audiences, including customers, partners, investors, and prospective hires * Thinking through go-to-market strategies for both products and services, including launch strategy, audience segmentation, and growth opportunities * Building a brand and GTM foundation that can evolve as the business scales The ideal candidate has experience working with startup founders, founder-led businesses, or venture-backed companies and can bring proven frameworks, practical advice, and real-world examples from taking companies from early-stage to growth. When applying, please include: * Your experience working with startup founders or scaling early-stage companies * Examples or case studies of founder branding, positioning, or GTM work you’ve led * Your approach to developing founder brands alongside company brands * Why you think you’d be a good fit for this engagement I’m looking to begin with a strategic advisory engagement that may evolve into a longer-term relationship if there’s a strong fit.