Brand development consultant / brand strategist

I’m looking for an experienced brand development consultant / brand strategist to help develop a new premium sound healing and audio wellness brand. The concept and creative direction are reasonably well developed, and I’ve done some initial research into the market and competitive landscape. Development of the audio content has also begun. The longer-term vision is to build a complete premium brand around the concept, including a dedicated app, website and digital platform, centred around professionally produced sound experiences for areas such as relaxation, focus, sleep and general wellbeing. I’m now looking for someone with strong brand development and commercial strategy experience to help take this through the next stage. A key part of that is establishing whether the concept represents a genuinely viable commercial opportunity before committing significant resources to development. From there, I need help refining and validating the proposition, identifying the right target audience, developing the positioning and messaging, exploring the business model, and ultimately shaping a realistic go-to-market strategy. Ideally, I’m looking for someone with experience in wellness, wellbeing, lifestyle or premium consumer brands. Experience with digital wellness, subscription products or app-based businesses would also be valuable. This would initially be a paid consultancy engagement. If this is your area, or you know someone who might be a strong fit, please feel free to respond.