Brand redesign not happy with the current logo and design for a business consultancy agency

Elevate KBC Ventures is seeking an experienced brand identity designer to refine and elevate our visual identity. We are a business growth and consulting company that helps organizations improve their growth strategies, marketing, customer acquisition and retention, operational efficiency, and implementation of practical AI tools. We also provide branding, website, and digital marketing support. Our goal is to build a cohesive, professional, and distinctive brand that communicates strategic expertise, innovation, credibility, and measurable business growth. We want Elevate KBC to feel modern, sophisticated, confident, and approachable—not overly corporate, generic, or like a typical technology startup. -- Then I will be hiring full time desinger for future clients so its an opportunity What we need We already have an initial business concept, website, and visual direction, but we need an experienced designer to evaluate what exists and develop a stronger, more consistent brand system. The project may include: * Review and assessment of our existing logo, website, colors, and marketing materials * Refinement of the current logo or development of an improved logo system * Primary and secondary logo variations * Brand color palette with HEX, RGB, CMYK, and Pantone specifications * Primary and secondary typography recommendations * Visual elements, patterns, icons, and supporting graphic styles * Brand imagery and photography direction * Social-media profile images, cover designs, and reusable post templates * Business card, email-signature, and presentation-template designs * Basic marketing collateral or one-page service overview * Recommendations for improving the visual design and consistency of our website * A complete brand-guidelines document explaining how to use the identity * Editable source files and export-ready files for digital and print applications Our current preference is a sophisticated black-and-gold direction, but we are open to thoughtful recommendations that make the brand more distinctive, versatile, and approachable. We do not want a generic logo or a template-based identity. The ideal freelancer We are looking for someone with: * Strong experience developing complete brand identities—not only logos * A portfolio demonstrating premium, professional, or consulting brands * Excellent skills in typography, color, layout, and visual storytelling * Experience designing for websites, social media, presentations, and marketing materials * The ability to translate business strategy into a meaningful visual identity * Strong communication and presentation skills * Confidence explaining the reasoning behind design decisions * Experience with consulting, professional services, AI, education, healthcare, or B2B brands is helpful * Proficiency in Adobe Illustrator, Photoshop, InDesign, Figma, Canva, or comparable professional tools * Ability to provide organized, editable source files and clear usage rights How we would like to work I am the founder and primary decision-maker, so communication and approvals will be direct. I value creativity, strategic thinking, reliability, and open communication. I would like the project to include: 1. A discovery conversation to understand the company, services, audiences, competitors, and long-term vision 2. An audit of the existing brand and recommendations for its future direction 3. Two or three clearly differentiated creative concepts 4. An opportunity to provide structured feedback and request reasonable revisions 5. Final delivery of an organized brand system with all source and production-ready files Please communicate progress consistently, identify questions or concerns early, and be comfortable collaborating through scheduled video calls and written feedback. I appreciate designers who can guide the process and respectfully challenge an idea when there is a stronger strategic solution. To apply Please include: * A brief introduction and explanation of your brand-identity process * Two or three relevant portfolio examples * Your proposed deliverables * Estimated timeline and project fee * Number of concepts and revision rounds included * Software you use and the source-file formats you provide * Confirmation that Elevate KBC Ventures will receive full commercial usage rights to the approved final work * A short initial observation about how you would approach a business growth and AI consulting brand Please begin your proposal with the words “Elevate the Brand” so I know you reviewed the complete description. You can learn more about the company at https://www.elevatekbcventures.com.