Branding

GRAM EVERYTHING — Brand Identity Brief We are a grab and go healthy food brand in Muscat. Ready meals in shelf fridges, ice cream, healthy yoghurt, prepared healthy sweets such as pancakes and waffles, plus drinks. The product is chosen in about four seconds, through fridge glass, next to competitors. We currently have one wordmark and nothing else. No colour system, no typography, no art direction, no packaging, no templates. You are open to redraw the logo if it cannot carry the direction below. What we need Full brand identity and art direction, a packaging system, an icon and graphic language, templates for menu, social and media, and a guideline document our team can work from. Direction Bold, energetic and social first. Big type, flat saturated colour, strict grid. The opposite of the sage green and beige wellness look. Colour codes the category so a customer reads the product line before reading a word. Colour Core is fixed from our logo: navy and sky , with yellow highlight for notes for ex . Around them we want a dynamic accent palette, one colour per product line. Propose it. Language English primary, Arabic secondary at matched weight, never small print under English. Packaging Most items are labels and sleeves applied to stock packaging we already buy: ready meals, salads, yoghurt, sweets. Full custom packaging for drink cups, ice cream tubs and carrier bags only. Templates Menu: shelf strip, menu board, A4 takeaway. Social: post and story sets, launch, offer and seasonal variants. Media: posters, banner, shop front, vehicle decal, staff wear. Deliverables Logo suite, brand guidelines PDF, icon set, print ready packaging artwork with source files, editable templates, mockups. Fee and timeline to be agreed. Key requirement The system must work at 60 mm on a cheap adhesive label and still look like a brand from two metres away. Design the smallest label first. About the timeline , I want it ASAP, according to this we can discuss another amount here more brief about the concept : https://we.tl/t-OKV4i8t0S9O9fC24