Build Cold Outbound Engine (Apollo + Clay + Instantly) for B2B Event Agency

About us We are is an international event production agency serving crypto, gaming, and tech companies (side events, conference activations, brand experiences). We want a repeatable outbound engine targeting marketing/events leads at Web3, gaming, and tech companies. Scope Data & targeting Build ICP-based lead lists in Apollo (roles: CMO, Head of Marketing, Events/Community leads at crypto, gaming, tech companies) (we already have 15K list) Layer in trigger-based sourcing (e.g. companies sponsoring/attending major conferences like Token2049, ETHDenver, Gamescom, Web Summit or got recent ffunding) Enrichment & personalization (Clay) Set up Clay tables: waterfall email enrichment + validation AI personalization columns (e.g. reference their last event, recent funding, conference presence) Sending infrastructure (Instantly) - we already have 2 warmed email address' Set up 3–5 secondary domains + mailboxes, DNS (SPF/DKIM/DMARC), warm-up Campaign setup: sequences, A/B tests, inbox rotation, deliverability monitoring Copy & workflow Draft 2–3 sequence variants (we'll refine together) Document the full system so our team can run it (Loom walkthrough + SOP doc) Deliverables Fully working pipeline: Apollo → Clay → Instantly, sending live campaigns Warmed domains hitting inbox (deliverability report) SOP + handover video Requirements Proven Clay + Instantly builds (share 2–3 examples with results: reply rates, meetings booked) Deliverability expertise (domain setup, warm-up, bounce management) Bonus: experience with B2B agencies or Web3/tech audiences Budget & timeline Fixed-price project, milestone-based. Propose your price + timeline (we expect ~2–3 weeks to live campaigns) Potential ongoing retainer for campaign management if the build goes well