Build Initial Shopify Site (No ecommerce function) for new sustainable commercial cleaning products

Hypagreen® Shopify Website Project Specification Version 1.1 – Developer Brief Prepared for: MINIZ GROUP Pty Ltd Brand: Hypagreen® Website Platform: Shopify Budget Target: AUD $1,500–2,500 Project Objective: Build a professional, scalable B2B website that positions Hypagreen™ as Australia's most innovative sustainable commercial cleaning brand. ________________________________________ 1. Project Overview Hypagreen™ is an Australian manufacturer of innovative probiotic commercial cleaning products supplied in water-soluble sachets. The website's purpose is not primarily eCommerce. Its purpose is to generate enquiries from: • Commercial cleaning companies • Facility Management companies • Mining companies • Hospitality • Healthcare • Schools & Universities • Government • Distributors The website should position Hypagreen as an industry leader rather than simply another cleaning chemical supplier. The overall design language should feel like a blend of: • Apple • Patagonia • Dyson • Notion • Figma • Scandinavian minimalism • Simple. • Professional. • Premium. • Modern. • Lots of white space. • Natural colours. • No clutter. ________________________________________ 2. Brand Personality Hypagreen should communicate: • Innovative • Professional • Science backed • Australian • Sustainable • Commercial • Trusted • Premium • Intelligent • Clean • Never "hippie". • Never "cheap". • Never "greenwashing". ________________________________________ 3. Target Customers Primary • Mining Companies with workforce villages or camps • Facility Management • Commercial Cleaners • Hospitality Groups • Government Procurement • Healthcare • Secondary • Schools & education • Early leaning & Kindergarten • Gyms • Offices • Childcare • Retail ________________________________________ 4. Website Goals Generate product / sales enquiries Educate customers / answer questions Generate distributor enquiries Demonstrate sustainability Build trust & creditability Improve SEO Provide downloadable resources Capture leads ________________________________________ 5. Navigation Home Products Industries How Hypagreen Works Resources (Learn) About Us Contact ________________________________________ 6. Home Page Large hero image Headline Made by Nature. Backed by Science. Sub heading Advanced probiotic technology that delivers powerful solutions and continues working after application while reducing plastic, freight, storage and environmental impact. CTA Explore Products Become a Distributor ________________________________________ Scrolling sections Why Hypagreen®? Using Icons: 1. No water + no plastic 2. Less Freight, weight = less carbon 3. Australian owned and operated 4. Advanced Probiotic Technology + Better Cleaning 5. Environment – Grey water & septic safe 6. Health – users and occupants (Safer Chemistry) ________________________________________ Product Categories Commercial Cleaning Personal Hygiene Washroom Hospitality Odour Control ________________________________________ Industries Mining Hospitality Healthcare Government Education Commercial Sport & Recreation ________________________________________ Sustainability ♻️ Less Waste "Eliminating unnecessary plastic and packaging." 🚛 Lower Carbon "Reducing transport emissions by removing water from freight." 🧪 Safer Chemistry "Professional cleaning with probiotic formulations designed for healthier environments." 🌏 Smarter Resources "Delivering more cleaning performance with fewer materials, less storage and lower operational impact."________________________________________ Latest News 3 Blog Articles ________________________________________ Footer CTA Ready to rethink commercial cleaning? Contact Us ________________________________________ 7. Products Each product receives its own page. Include: Hero image Name Short description Features Benefits Directions (how to use) Dilution Safety Downloads (SDS pdf and product sheet pdf) FAQ Related products Enquiry button ________________________________________ Products All Surface & Floor Cleaner Kitchen Cleaner & Degreaser Multi Surface Washroom Cleaner Toilet & Urinal Cleaner RESTOR+™ A probiotic restoration cleaner that deep cleans, restores surfaces and provides ongoing odour control, residual cleaning and microbial growth management. Clean + Scrub 40 Microfibre Cloths (3 colours) Glass 40 Cloth Spray 750 Bottle (3 colours) Squeeze 1000 Bottle ________________________________________ 8. How Hypagreen works Section Dedicated pages: ├── OdourIQ™ ├── Probiotic Cleaning ├── Water-Soluble Sachets ├── Sustainable Delivery ( no water) ├── RESTOR+ System ├── Environmental Impact (grey water, septic, biodegradable, made from nature) ├── Commercial Cleaning System └── Science & Validation ________________________________________ 9. Industries Each industry receives landing page Mining Hospitality Healthcare Government Education Commercial Sport & Recreation Each page should contain Industry challenges Hypagreen solution Products Downloads Case studies CTA ________________________________________ 10. Resource Centre Downloads Product Sheets SDS Technical Bulletins Case Studies Cited Articles Certificates ________________________________________ Search functionality ________________________________________ 11. About Company Story Mission Vision Innovation Australian Owned Why We Exist ________________________________________ 12. Contact Contact Form Phone Email LinkedIn Become Distributor form ________________________________________ 13. Distributor Page / Login (STAGE 2) Benefits Support Marketing Training Margins Application Form ________________________________________ 14. Blog SEO focused Categories Cleaning Mining Hospitality Government Sustainability Odour Control Probiotics ________________________________________ 15. Search Search all Products Blogs Downloads ________________________________________ 16. Shopify Functionality Responsive Fast Theme 2.0 Metafields Metaobjects Dynamic content Predictive Search Cookie banner Newsletter Analytics ________________________________________ 17. Apps ( For discussion) Judge.me Klaviyo TinyIMG SEO Shopify Forms Google Channel Matrixify ________________________________________ 18. Lead Generation Every page includes CTA Request a trial Request Samples Become Distributor Download Catalogue ________________________________________ 19. SEO Every page Unique title Unique meta description Schema Alt text Breadcrumbs Internal linking Blog optimisation ________________________________________ 20. Performance Google Page Speed Desktop 95+ Mobile 90+ Image optimisation Lazy loading ________________________________________ 21. Accessibility WCAG AA Keyboard navigation Alt text Colour contrast ________________________________________ 22. Design Style (see style guide) White backgrounds Soft greys Natural kraft Product colours Blue Green Red Yellow Rounded cards Soft shadows Large photography Minimal icons Lots of whitespace ________________________________________ 23. Photography Required ((Hypagreen to supply some) Lifestyle Mining (Australian) Hospitality Healthcare Schools Commercial cleaners (Australian) Products Packaging Close-ups Technology / bacteria, enzyme graphics Icons Animations ________________________________________ 24. Content Required (Hypagreen to supply) Approximately 10 Products 25 Pages 15 Blog articles 20 Product images 15 Downloads 5 Technology pages 8 Industry pages ________________________________________ 25. Forms General Contact Become a Distributor Request Sample Request a Site Trial ________________________________________ 26. Future Expansion Subscription ordering Distributor portal Customer login Training Academy QR code support Video library Dealer locator Hypagreen Impact calculator ________________________________________ 27. Success Criteria The website should successfully communicate: • Hypagreen is an innovative Australian company. • The products are scientifically credible and commercially effective. • The sustainability claims are measurable and genuine. • Visitors can quickly identify products relevant to their industry. • The site generates qualified enquiries from distributors, procurement teams, and commercial end users. • The website is easy for the Hypagreen team to update without developer assistance. ________________________________________ 28. Deliverables Required from the Freelancer The successful freelancer will be expected to provide: • Shopify store setup and configuration (no hard code) • Use of templates and collections to ensure easy functionality and editing • Installation and customisation of a premium Shopify 2.0 theme • Responsive design for desktop, tablet, and mobile • Configuration of all navigation menus and page templates • Product page templates using Shopify metafields • Industry and technology landing page templates • Blog setup and category structure • Contact and enquiry forms • Newsletter signup integration • Basic on-page SEO implementation • Google Analytics 4 and Google Search Console integration • Search Console sitemap submission • Shopify Markets configuration (Australia + New Zealand initially) • Redirects for any migrated URLs (if applicable) • Speed optimisation and image optimisation • Cookie consent banner • Security and spam protection for forms • Training session (1–2 hours) showing how to manage products, pages, blogs, downloads, and enquiries • A short handover document outlining how to maintain the site ________________________________________ 29. Acceptance Criteria The project will be considered complete when: • All agreed pages are built and approved. • The site is fully responsive across modern browsers and devices. • Navigation, forms, downloads, and CTAs function correctly. • Page speed targets are met or reasonably achieved. • SEO fundamentals are implemented. • All content provided by Hypagreen has been uploaded. • The website is connected to the Hypagreen domain and live. • The administrator has completed a successful handover session and can independently update key content. ________________________________________ Recommendation: Build in Two Phases Phase 1 (Launch) — Focus on establishing a premium online presence and lead generation. • Home page • About • Products • Product templates • Technology pages • Industry pages • Resources • Contact • Distributor enquiry • Blog • Basic SEO • Google Analytics • Lead capture • Mobile optimisation Phase 2 (Growth) — (as our business grows) Add more advanced functionality once traffic and enquiries justify the investment. • Customer portal • Distributor portal • Online ordering • Subscription purchasing • Interactive product selector • QR code knowledge base • Training Academy • Case study library • Live chat and AI assistant • Dealer locator • Marketing automation • CRM integration (HubSpot or similar) COMPETITOR SITES https://enviroplusproducts.com.au/ https://enzymewizard.com.au/ https://microguard-biotech.com/ https://www.bioenzymes.com.au/