Builder Community Outreach Specialist

We're looking for a Reddit-native outreach specialist to help drive awareness and traffic for WorkJourney, a skill-verification and progress-tracking tool built for people actively building things — solo entrepreneurs, indie app builders, "vibecoders," and small business owners. What you'll do: Engage authentically in relevant subreddits — starting conversations, answering questions, and sharing genuine insight where it's welcome, not posting disguised ads Identify and participate in discussions where our target audience (builders, solo founders, SMB owners) is already active Help surface real pain points and language directly from these communities that we can use to sharpen our own positioning Drive qualified traffic to our site/beta signup through legitimate, community-appropriate engagement — not spam or link-dropping Target communities include (not exhaustive): r/indiehackers, r/SideProject, r/startups, r/Entrepreneur, r/smallbusiness, r/SaaS, r/vibecoding, and similar builder/founder-focused spaces. Requirements: Established Reddit presence with strong, genuine karma across multiple relevant subreddits — new or low-karma accounts will not be effective for this role, as many target communities enforce account-age and karma minimums before allowing posts Demonstrated experience in startup/builder/tech communities specifically — general social media marketing experience alone is not a substitute Strong understanding of Reddit culture and what reads as authentic vs. promotional — this is critical, as posts perceived as ads get removed and can damage account standing Excellent written English, able to match tone across different subreddit cultures Prior experience with community-based outreach or organic growth for a SaaS/startup product is a plus Please include in your application: Links to your Reddit profile(s) so we can review karma, account age, and activity history in relevant communities A brief example of past outreach work (screenshots welcome) where you helped drive engagement or traffic without the post being flagged as promotional