AI Builder & Digital Product Strategist for a Global Luxury Wellness Media & Membership Brand

I am building a global luxury wellness brand that will eventually evolve into boutique wellness hotels, branded wellness real estate, wellness residences, retreats, restaurants, spas, and a global membership community. The first phase is not to build hotels. The first phase is to build the world’s leading digital platform for luxury wellness living that inspires and attracts a global audience. I am looking for an experienced AI-native startup builder who can help me design, build, and launch this business using AI tools and modern no-code/low-code technologies wherever appropriate. This is a long-term opportunity. If we work well together, you will continue helping build future phases of the company. ⸻ Vision The platform should become the trusted destination for people interested in: * Luxury wellness travel * Wellness architecture * Wellness real estate * Longevity * Preventive health * Sleep * Recovery * Nutrition * Fitness * Mindfulness * Luxury hospitality * Wellness design * Healthy lifestyle * Boutique hotels * Wellness communities The long-term goal is to become the “Aman of Wellness Living,” starting as a digital-first company before expanding into physical properties. ⸻ Phase 1 Deliverables Help me create a premium digital ecosystem including: Brand Strategy * Brand positioning * Brand values * Brand story * Brand voice * Customer personas * Unique value proposition * Luxury brand guidelines ⸻ Website Design and build a premium website that includes: * Beautiful homepage * Editorial magazine * Blog * Wellness guides * Destination pages * Newsletter signup * About page * Contact page * Membership waitlist * Search functionality * SEO structure * Mobile-first experience * CMS for publishing content The website should feel comparable to premium lifestyle publications and luxury hospitality brands. ⸻ AI Content System Create an AI-assisted workflow for: * Research * Content planning * Writing * Editing * SEO optimization * Image generation where appropriate * Social media repurposing * Newsletter creation Human review and quality control should remain part of the workflow. ⸻ Newsletter Build a world-class newsletter system including: * Email platform setup * Welcome sequence * Subscriber onboarding * Weekly newsletter templates * Lead magnets * Segmentation * Automation * Analytics ⸻ Membership Community Design a community strategy including: * Free membership * Waitlist for premium membership * Member dashboard (if appropriate) * Community engagement strategy * Future paid membership roadmap ⸻ Social Media Strategy Develop a content engine for: * Instagram * LinkedIn * YouTube * Pinterest * TikTok * X Include reusable AI-assisted workflows that allow one piece of long-form content to be adapted into multiple formats. ⸻ SEO Strategy Build a long-term SEO plan including: * Keyword research * Content clusters * Pillar pages * Internal linking * Technical SEO * Analytics dashboard ⸻ AI & Automation Recommend and implement AI and automation where it genuinely improves productivity, such as: * Content research * Draft generation * Workflow automation * CRM * Email marketing * Analytics * Knowledge management * Project management I am open to using modern no-code and low-code platforms if they are scalable. ⸻ Expected Deliverables By the end of this engagement I expect to have: * A fully defined luxury wellness brand * A premium website * Editorial publishing system * Newsletter platform * Membership waitlist * AI-assisted content workflow * SEO foundation * Social media system * Analytics dashboard * Documentation so the business can scale ⸻ Skills Required * AI tools (ChatGPT, Claude, Gemini or equivalent) * No-code/low-code platforms * Webflow, Framer, WordPress or similar * SEO * UX/UI * Luxury branding * Editorial content strategy * Email marketing * Marketing automation * Community building * Analytics * Digital product strategy ⸻ Ideal Candidate You have experience building digital-first brands rather than simply websites. You understand luxury positioning, storytelling, community building, and long-term brand development. You are proactive, strategic, detail-oriented, and comfortable recommending the best AI tools and workflows rather than using AI for its own sake. Please include the following in your proposal: 1. Examples of premium digital brands or editorial platforms you have built. 2. AI tools and automations you recommend for this project. 3. Your preferred technology stack and why. 4. How you would approach building this business over the first 12 months. 5. Links to your portfolio and relevant case studies. 6. Your estimated timeline and proposed milestones.