CRM & Lead Data Specialist - GoHighLevel, Instantly, Data Scraping & Outreach

We are Victory Land Sales, a growing land sales company that buys and sells rural land across Texas. We generate a high volume of leads through online advertising and are expanding our outbound marketing efforts to reach more potential land buyers. We are looking for someone who can help us build and manage the data systems behind these campaigns. We’re looking for a reliable, detail-oriented person to manage the data and backend setup for our outbound marketing campaigns. You will be responsible for finding/pulling lead data, cleaning and organizing it, uploading it into GoHighLevel (GHL) and Instantly, properly tagging and segmenting contacts, and launching text and email outreach campaigns. This is not just a basic data-entry role. We need someone who understands how to take raw lead data and turn it into a clean, organized outreach campaign. Responsibilities: - Pull and compile targeted lead/contact data from approved sources - Clean and scrub data before uploading - Remove duplicates, bad records, invalid emails, and unnecessary contacts - Verify and organize contact information - Format CSVs correctly for importing - Import contacts into GoHighLevel - Import and manage email leads inside Instantly - Create and maintain proper tags, lists, custom fields, and segmentation - Keep our CRM clean and organized - Set up and launch SMS campaigns in GoHighLevel - Set up and launch outbound email campaigns in Instantly - Make sure contacts are placed into the correct campaigns and workflows - Track campaign data and identify problems with deliverability or lead quality - Maintain suppression/opt-out lists and follow applicable outreach requirements - Provide clear reporting on how many leads were sourced, cleaned, uploaded, contacted, and delivered You should have experience with: - GoHighLevel / GHL - Instantly.ai - Lead generation and data sourcing - Large CSV/database management - Data cleaning and deduplication - Email verification - CRM tagging and segmentation - SMS marketing - Cold email campaigns - Email deliverability - Google Sheets or Excel Experience with tools such as Apollo, Clay, ZoomInfo, BatchLeads, PropStream, REISift, ListSource, MillionVerifier, NeverBounce, or similar data tools is a plus. We are looking for someone who can eventually own this process with minimal supervision. You should be extremely organized and able to follow specific naming conventions, tagging structures, and campaign processes.