CRO / Experimentation Implementer

Ongoing · Part-time · Remote (must overlap Melbourne AEST business hours) About us We're For Keeps Merch, a Melbourne-based B2B promotional merchandise business. We run a high volume of quote requests through our website each month and spend actively on paid media (Google, Microsoft and Meta) with a dedicated media-buying agency. We have the strategy, the traffic and the test ideas — what we're missing is a technical hands-on person to build and run the experiments properly. What this role IS This is a build-and-ship role, not a strategy or audit role. You'll be the person who makes testing actually happen, working under the direction of our marketing team, media buyers and web team. Day to day you would: Set up and maintain our conversion tracking — GA4 events, GTM tags/triggers, datalayer, and clean end-to-end measurement of quote-request intent through to submission. Stand up an A/B testing platform from scratch (we don't have one yet) — recommend the right tool for our stack (e.g. VWO, Convert, Optimizely, AB Tasty, or GA4-integrated options), get it installed and flicker-free. Build test variants and get them live — hands-on in the testing tool and comfortable with HTML/CSS/JS tweaks; our site runs on WordPress. QA everything — validate tracking fires correctly, variants render across devices/browsers, and no analytics or site breakage. Report on results — set up clean, lightweight reporting so we can read test outcomes and tie them back to real quote/revenue outcomes (not vanity metrics). Take test concepts and hypotheses we bring to you and turn them into correctly-instrumented, running experiments. What this role is NOT To be upfront so we don't waste each other's time: We are not looking for lengthy upfront audits, opportunity discovery decks, or general CRO consultancy. We have the ideas and the strategic input covered. We don't need someone to originate the test roadmap — we need someone to execute it cleanly and tell us what the data says. If your model is "start with a 10–12 hour audit," this isn't the right fit — and that's fine. Must-have requirements Demonstrable hands-on experience building and running A/B tests in a dedicated testing platform. Strong practical GA4 + Google Tag Manager skills (events, datalayer, custom triggers, debugging). Comfortable editing/injecting HTML, CSS and JavaScript for test variants; WordPress experience a plus. Rigorous about QA and data accuracy — you catch broken tracking before we do. Clear communicator who's happy working under our team's direction. Availability requirement (important) You must be available to join a recurring team meeting every Monday at 2:00 PM Melbourne time (AEST/AEDT) with our media-buying and web teams. Please only apply if that weekly slot works for you ongoing. Nice to have Experience with B2B / lead-gen or quote-based funnels (as opposed to pure ecommerce checkout). Familiarity with connecting web behaviour to CRM outcomes (we use HubSpot). Experience choosing and implementing a testing tool for a business starting from zero.