CRO Expert (VWO) – Setup & Conversion Optimization

We are looking for an experienced Conversion Rate Optimization (CRO) Specialist with strong expertise in VWO (Visual Website Optimizer) to help us set up and continuously optimize our conversion funnel. About Us We sell a consumer product using an advertorial-based marketing funnel. Our traffic flows through: Advertorial → Product Page → Checkout Our goal is to accurately measure where users drop off at each stage and use data-driven insights to improve our conversion rate over time. What You'll Do Set up VWO tracking across our complete funnel. Configure funnel tracking and drop-off analysis. Ensure all key conversion events are tracked correctly. Validate that tracking is accurate and reliable. Analyze user behavior and identify optimization opportunities. Provide recommendations based on data. Plan and execute A/B tests where appropriate. Continuously monitor results and iterate on improvements. Requirements Proven experience with VWO. Strong background in Conversion Rate Optimization (CRO). Experience setting up funnels, goals, events, and user tracking. Ability to identify friction points using analytics and user behavior data. Experience with A/B testing and statistical analysis. Familiarity with Shopify is a plus. Experience integrating VWO on third-party websites or custom-built pages is a strong advantage, but not required. Nice to Have Experience with advertorial funnels. Experience with Google Tag Manager and GA4. Knowledge of heatmaps, session recordings, and user journey analysis. What Success Looks Like Accurate funnel tracking from advertorial to purchase. Clear visibility into drop-off points. Actionable optimization recommendations. Continuous improvements in conversion rate through testing and experimentation. When applying, please include: Examples of previous VWO implementations. CRO case studies or measurable results you've achieved. A brief explanation of how you would approach setting up and optimizing this funnel.