CRO & SaaS Growth Specialist Needed for Online Project Management Assessment Tool

About Rivvo Rivvo is an online platform that evaluates project management charters and provides structured feedback to improve project success. Customers purchase either: • Basic Assessment (€29 one-time) • Advanced Assessment (€49 one-time) • Humanly reviewed Assessment (€449 one-time) The entire customer journey is self-service. There is no sales team and no direct sales process. Objective We are looking for an experienced Conversion Rate Optimization (CRO) and SaaS Growth Specialist to help us identify opportunities attract paying customers. Our primary goal is to understand: • Who our most promising target customers are • How should me message and position the SaaS-tool • Which acquisition channels are most likely to generate profitable growth Scope of Work The selected consultant will: • Review the Rivvo website, product, and customer journey • Define ideal customer profiles and target audiences • Evaluate product positioning and value proposition • Analyze competitors and alternatives • Define a conversion-focused set-up for the website and purchase funnel • Identify friction points that may reduce conversions • Assess potential customer acquisition channels (SEO, content, LinkedIn, partnerships, communities, paid advertising, etc.) • Develop a prioritized growth roadmap Deliverables • Ideal Customer Profile (ICP) and Acquisition Channel Assessment • Positioning and value proposition recommendations • Optimized homepage: design, copy • Optimized design and copy for the 4-step wizard (no functionality changes) • CRO recommendations with expected business impact: quick wins and longer-term growth opportunities • 90-day prioritized growth plan Ideal Experience • SaaS growth strategy • Conversion Rate Optimization (CRO) • Product-led growth (PLG) • Customer acquisition for low-ticket online products; experience growing products with transaction values below €100 • Website funnel optimization • Analytics-driven decision making To Apply Please provide: • Examples of SaaS or online product growth projects you have completed • Specific conversion improvements or growth outcomes achieved • Your proposed approach for this engagement • Estimated timeline Success Criteria The outcome of this project should be: • the listed deliverables • at least 3 paying customers within 60 days of project start • at least 10 paying customers within 90 days of project start Added files • Booklet that describes the methodology to review the upload Charter • Mockup homepage + stylesheet