CRO Specialist for E-commerce Landing Pages

Conversion Rate Optimization (CRO) Specialist – Google Ads Landing Pages & Checkout Funnel About the Project DrivingQuest is an online driver education company serving customers throughout Texas. We currently invest significantly in Google Ads and have been working with a professional Google Ads management agency for approximately three months. While we are generating traffic, our website conversion rate continues to average approximately 1–3%. We are looking for an experienced Conversion Rate Optimization (CRO) specialist to independently analyze our website and determine what is preventing more visitors from becoming paying customers. This is not a Google Ads management position. We already have an agency managing our advertising. We need someone who specializes in what happens after the click. What We Need Analyzed We want a complete review of our customer journey: Google Search → Ad → Landing Page → Course Selection → Checkout → Purchase The specialist should evaluate: • Landing page conversion rates • Mobile vs. desktop user experience • Above-the-fold messaging and value proposition • CTA placement and effectiveness • Pricing and offer presentation • Trust signals and credibility • Competitor positioning • Page speed and technical friction • Navigation and distractions • Course/product selection process • Checkout experience and abandonment • Payment options • GA4 funnel and behavior data • Conversion tracking accuracy • Heatmaps and session recordings, if appropriate • Drop-off points throughout the funnel • Alignment between Google Ads search intent and landing pages What We're Looking For We are not looking for someone who simply redesigns websites to make them look better. We want someone who can use data, analytics, user behavior, and CRO best practices to identify why customers are not converting and recommend specific changes that can be tested. You should have experience with: • E-commerce or direct-to-consumer websites • Google Ads landing pages • Conversion Rate Optimization (CRO) • GA4 • Google Tag Manager • Funnel analysis • A/B testing • Heatmaps/session recordings • Checkout optimization • Mobile conversion optimization Experience with online education, online courses, lead generation, or regulated industries is a plus.