CallRail Conversion Tracking Specialist for Google Ads, Microsoft Ads, and GA4

Job Description We’re looking for an experienced conversion tracking specialist to help audit, fix, and optimize our CallRail tracking setup across Google Ads, Microsoft Ads, and Google Analytics 4. We currently use CallRail to track phone calls and need someone who can make sure call conversions are being recorded accurately, attributed correctly, and passed into our ad platforms and GA4 without duplication or missing data. Scope of Work - Review our current CallRail setup - Audit integrations with Google Ads, Microsoft Ads, and GA4 - Confirm call conversions are firing correctly - Check attribution settings and source tracking - Troubleshoot missing, duplicate, or misattributed conversions - Set up or clean up conversion goals/events as needed - Verify data flow between CallRail, GA4, Google Ads, and Microsoft Ads - Provide a short summary of what was fixed and any recommended next steps Ideal Candidate - Strong experience with CallRail - Experience with Google Ads conversion tracking - Experience with Microsoft Ads/UET conversion tracking - Strong GA4 event/conversion setup knowledge - Comfortable with Google Tag Manager if needed - Able to explain tracking issues clearly and recommend best practices Deliverables - Working CallRail conversion tracking across Google Ads, Microsoft Ads, and GA4 - Verification that calls are being tracked and attributed properly - Documentation of changes made - Recommendations for ongoing tracking accuracy Project Type One-time project, with the possibility of ongoing support if needed. To Apply Please include examples of similar CallRail tracking projects you’ve worked on. Also mention whether you have experience connecting CallRail with both Google Ads and Microsoft Ads. Screening Questions 1. Have you set up CallRail conversions for Google Ads, Microsoft Ads, and GA4 before? 2. How do you usually test whether call conversions are firing correctly? 3. Have you worked with Google Tag Manager in relation to CallRail tracking? 4. What are common causes of duplicate or missing call conversions? Suggested Upwork Category Digital Marketing → SEM / PPC or Web Analytics Suggested Engagement Hourly is probably best for this. You could frame it as an initial audit plus fixes, likely starting with a few hours and expanding if they find deeper tracking issues.