Can You Make TOUCHME Grow? | Mobile App Growth & User Acquisition

TOUCHME GROWTH — BUILD A REAL USER BASE, NOT VANITY METRICS ABOUT TOUCHME TOUCHME is a new dating and social discovery platform preparing for its public launch. The product is already built and approaching production release. It combines dating, social discovery, matching, messaging, video, live interactions, virtual gifts, coins, subscriptions and other social features designed to turn online discovery into real engagement. Now we need the person who can help us make it grow. But there is one important condition: We are NOT interested in fake growth. We do not want bots, low-quality traffic, meaningless installs, incentivized users who disappear after one session, or impressive-looking numbers that do not create a real community or a sustainable business. We want REAL USERS who: • create profiles • complete onboarding • interact with other people • send messages and build conversations • return to the app • remain active • invite or attract other users • purchase subscriptions, virtual coins, gifts and other paid features Downloads matter. Registrations matter more. Activated users matter even more. Retained and paying users are ultimately what creates a sustainable platform. THE CHALLENGE TOUCHME will not initially launch everywhere at once. Our strategy is to build density city by city. The first target market is Poznań, Poland. For a dating/social discovery product, 10,000 users scattered across an entire country can be less valuable than a highly active community concentrated in one city. We specifically want to avoid the “ghost town” problem: A new user should not install TOUCHME, open the app and discover that nobody interesting is nearby. The objective is therefore to create sufficient local density in Poznań, learn what acquisition channels and user segments produce the strongest activation and retention, and then replicate the successful model. Poznań → additional Polish cities → Poland → additional countries. We want to expand when the numbers justify expansion — not simply because expansion looks impressive. WHAT SUCCESS LOOKS LIKE We want someone who thinks beyond CPI. Our real funnel is: INSTALL ↓ REGISTRATION ↓ PROFILE COMPLETION ↓ ACTIVATION ↓ FIRST MEANINGFUL INTERACTION ↓ RETURNING USER ↓ RETAINED USER ↓ PAYING USER We want to understand which campaigns, creatives, audiences and acquisition channels generate users who actually move through this funnel. Ultimately we care about metrics such as: • Cost per registration • Cost per activated user • D1 / D7 / D30 retention • Engagement and meaningful interactions • Cost per retained user • Subscription conversion • Coin / virtual gift purchases • Cost per paying user • CAC • LTV • Revenue generated by acquired cohorts We would rather build a smaller healthy community with strong retention and monetization than celebrate a huge download number that produces no engagement or revenue. THE ROLE We are looking for a hands-on Mobile App Growth / User Acquisition specialist who can help us design, execute, measure and continuously improve this strategy. Depending on your experience, this may include: • Meta Ads • TikTok Ads • Google App Campaigns • Instagram • creative testing • audience segmentation • local acquisition strategies • attribution and event tracking • onboarding / activation analysis • conversion optimization • retention strategy • referral loops • community seeding • ASO • remarketing • subscription conversion • experimentation and growth analytics Experience with dating apps, social apps, marketplaces, subscription apps or other products with strong network effects is particularly valuable. AMBASSADOR PROGRAM TOUCHME also has the possibility of building a local Ambassador Program. Strong local users, creators, students, community organizers or socially connected people can potentially become TOUCHME Ambassadors and help seed communities, organize activity and introduce real users to the platform. We are open to creative ideas here. We do not expect growth to come exclusively from paid advertising. If you can combine paid acquisition with ambassadors, creators, referrals, partnerships, local events, organic loops or unconventional growth strategies, we want to hear your ideas. COMPENSATION & LONG-TERM OPPORTUNITY The listed project budget represents the potential value of the initial growth engagement. We intend to work through smaller, measurable milestones rather than commit the entire budget before performance has been demonstrated. The first milestone will be a controlled test. If you demonstrate that you can acquire high-quality users efficiently and those users activate, return, engage and eventually generate revenue, we are prepared to expand the collaboration, increase responsibility and allocate larger budgets. Exceptional performance can lead to a long-term role working on TOUCHME as the platform expands into additional cities and countries. In other words: Prove the model in one city. Help us understand why it works. Then help us scale it. AD SPEND Advertising/media spend is separate from freelancer compensation. We are prepared to invest in acquisition, but budget increases must be supported by data. We will not scale a campaign simply because it generates cheap installs. We will scale what generates valuable users. WHO WE WANT We are not looking for someone who simply knows how to open Meta Ads Manager. We want someone who thinks like a growth operator. Someone analytical enough to understand cohorts, CAC, retention and monetization — but creative enough to find unconventional ways to make a new social platform grow. You should be comfortable being judged on business outcomes rather than activity. If your strategy is simply: “Spend more money → buy more installs” this project is probably not for you. If your strategy is: “Find the users who create value → understand why they stay → build repeatable acquisition loops → scale what works” we should talk. HOW TO APPLY Start your proposal with: TOUCHME GROWTH Then answer these questions: 1. If you had to launch a completely new dating/social app in ONE city, how would you prevent the ghost-town problem? 2. What would you measure during the first 30 days besides installs? 3. Show us one real mobile app growth case you personally worked on. Include actual numbers where possible: budget, CPI, cost per registration/activation, retention, CAC or cost per paying user. 4. If you had a limited initial advertising budget, how would you decide whether to spend the next $1,000 or stop and change strategy? 5. What would you do for TOUCHME that does NOT involve paid advertising? 6. What is the first experiment you would run in Poznań? We are not looking for the longest proposal. We are looking for the smartest one. REAL USERS. REAL RETENTION. REAL REVENUE. Prove it locally. Then scale it.