Canva Brand Kit + Social Media Template Designer for Medical Aesthetics Brand

We're looking for a Canva-savvy designer to take our existing brand assets (website, logo, color palette, photography) and turn them into a complete social media brand identity system — essentially a "brand launch in a box" that our internal team can use to start posting immediately and keep posting consistently, without needing a designer involved in every post. This is a two-part project: Brand identity kickstart — a small, cohesive set of launch-ready posts that introduce the practice on Instagram/Facebook (headshot/welcome post, About Me, brand story, before/after, safety/education, FAQ, etc. — full list below). Reusable Canva template system — a library of editable templates covering every recurring content type we'll need going forward (education carousels, before/afters, testimonials, quote graphics, reel covers, stories, promos), built inside a Canva Brand Kit so our team can duplicate, swap text/photos, and publish without breaking the look. Brand voice & visual direction The account should feel clean, polished, premium, modern, and minimal — medical credibility over trendy or flashy. Think trustworthy and elevated, not salesy. Messaging themes to reflect visually: trust, education, safety, natural/subtle results, personalization, and an anatomy-first, conservative philosophy. Avoid anything that reads as gimmicky, hard-sell, or "influencer" in tone. Scope of work Organize our existing brand assets (logo, color palette, photography, website styling) into a Canva Brand Kit, with light refinement/recommendations where useful. Deliver 3–5 initial concept templates first so we can confirm direction before full build-out. Once approved, build a final set of 15–20 branded Canva templates, covering: Feed posts Carousel posts (education/safety content) Reel covers Story slides Before/after layout Testimonial layout Quote/authority graphic Promotional/announcement graphic FAQ card Deliver a 9–12 post "mini brand launch" set using the templates above, sequenced as an initial grid (headshot/welcome, About Me, brand philosophy, science/education carousel, safety carousel, before/after, technique shot, behind-the-scenes, FAQ/booking CTA). Keep the system flexible enough to extend later into email graphics and print collateral, without needing to be rebuilt from scratch. Provide simple usage guidelines so a non-designer on our team can create new posts correctly (fonts, spacing, colors, do's/don'ts). Deliverables Refined mini brand guide for social/cross-channel use (colors, type hierarchy, logo usage, imagery style). Canva Brand Kit, organized and ready to use. 15–20 final editable Canva templates, clearly named and folder-organized. 9–12 post launch sequence built from those templates, ready to publish. A few extra-polished, "client-ready" hero assets. Short internal handoff/usage instructions. Ideal freelancer Strong Canva experience, including Brand Kits and reusable template systems. Clean, editorial, premium design style — not trend-chasing. Comfortable translating an existing website/brand into social-ready assets. Experience with aesthetics, wellness, beauty, or medical/healthcare brands is a strong plus. Good communicator, comfortable proposing improvements within the existing brand direction. How to apply Please include: 2–3 examples of Canva brand kits or template systems you've built (links or attachments). Any experience designing for medical, wellness, beauty, or premium local-service brands. How you'd approach turning an existing website brand into a social template system. Your proposed price and turnaround for: (a) 3–5 initial concepts, and (b) the full 15–20 template set + 9–12 post launch.