Cold Email Infrastructure + LinkedIn Outreach Campaign Manager

We’re looking for someone to help us build a repeatable outbound prospecting process for a new B2B campaign. At the beginning of the project, you’ll review our target market and help us determine the best way to approach potential customers through LinkedIn and email. We want someone who can think about the campaign from a sales perspective, not simply send a large number of messages. Initial project The first stage will involve: Reviewing our target customer profile Suggesting suitable prospecting criteria Building an initial list of relevant companies and contacts Reviewing our existing email setup and sending practices Preparing a small LinkedIn and email test campaign Developing initial messaging and follow-up ideas Monitoring responses and identifying common objections Reporting what is working and what should be changed Ongoing work Once we have a campaign that generates positive responses, we’ll need help managing the outreach on an ongoing basis. This may include prospect research, campaign adjustments, follow-ups, lead qualification, appointment setting, and keeping our outreach pipeline organized. Deliverability experience A strong understanding of email deliverability is important for this project. You should be comfortable working with areas such as domain and mailbox setup, SPF, DKIM, DMARC, bounce monitoring, sending practices, and campaign health. We use modern sales and outreach tools, so experience with platforms such as Instantly, Smartlead, Apollo, Sales Navigator, or similar tools would be useful. What matters most to us We care more about qualified conversations than the number of emails or LinkedIn messages sent. We want someone who can recognize a good prospect, write sensible outreach, follow up professionally, and adjust the process when the data shows something isn't working. This will begin as a project-based engagement, with the possibility of ongoing work for the right person. To apply: Tell us briefly about your experience with B2B outbound campaigns and how you normally approach a new LinkedIn or cold email campaign.