Consumer Analytics Specialist

Consumer Insights & Market Validation Strategist 45-Day U.S. Consumer Demand Study | New Product We are developing an innovative consumer seating technology and want to determine whether meaningful U.S. buyer demand exists before further commercialization. This is NOT primarily an SEO, website management, or routine social-media position. We need a strategic marketer/researcher who can design and lead a focused 45-day consumer demand validation study. Our Primary Questions Are: Who wants this product? Why do they want it? How strongly do they want it? And will they take measurable actions that indicate genuine purchase interest? The Assignment Design and execute a practical market-validation campaign using the methods you believe will produce the most credible results. Methods may include: * Consumer surveys and concept testing * Target audience segmentation * Meta/Google/YouTube paid testing * Landing-page and message A/B testing * Video concept testing * Voice-of-customer research * Purchase-intent measurement * Lead/waitlist capture and behavioral tracking We already have product information, video content and a consumer questionnaire. We want you to recommend the strategy—not simply execute instructions.** 45-Day Objective At completion, we want an evidence-based report showing: * Which U.S. consumer segments demonstrate the strongest interest * Which benefits and messages generate the strongest response * Consumer understanding and perceived value * Purchase intent and price/value indications * Major objections or concerns * Behavioral evidence beyond simply saying, "I like it" * Whether the demand signal justifies further investment and commercialization testing Who We're Looking For You should have experience in several of these areas: Market Research • Consumer Insights • Market Validation • Product Marketing • Consumer Behavior • Survey Design • Audience Segmentation • A/B Testing • Demand Generation • Go-to-Market Strategy Experience researching U.S. consumers, adults 50+, wellness, furniture/home products, durable consumer goods, or new-product launches is particularly valuable. We are hiring primarily for your **strategic and analytical thinking. We want someone who naturally thinks: Hypothesis → Experiment → Data → Learning → Recommendation** If your primary expertise is SEO, website development, or routine social-media posting, this is probably not the right project. To Apply Please briefly answer: 1. If you had 45 days to determine whether U.S. consumers genuinely wanted a completely new feature for a familiar consumer product, how would you test it? 2. How would you distinguish between someone saying That's interesting and someone demonstrating genuine purchase interest? 3. Describe one market-validation or consumer-research project you personally designed and what you learned. 4. What 3–5 metrics would you use to determine whether we have a meaningful consumer-demand signal? 5. What evidence after 45 days would make you recommend that a founder continue investing—or change direction? Please DO NOT submit a generic digital-marketing proposal. We are looking for a strategic thinker who knows how to test and measure consumer demand for a new product concept.