Content & Community Manager

# Content & Community Manager | Social Media Strategy & Growth **Atlanta Spanish Immersion (ASÍ)** Remote | Part-Time / Contract ## About Atlanta Spanish Immersion Atlanta Spanish Immersion (ASÍ) is a Spanish education school with a mission to help students reach **B2-level Spanish fluency and beyond** through personalized 1-on-1 instruction, a proven curriculum, immersive experiences in Atlanta and abroad, educational content, and community events. We are looking for a highly organized, creative, and **data-driven Content & Community Manager** to take ownership of our social media content operation. We are not simply looking for someone to post content. We want someone who can **build and manage an organized content system, grow our online community, identify opportunities, and use performance data to continuously improve our strategy.** ## The Role You will be responsible for **planning, organizing, coordinating, publishing, and measuring our content across multiple marketing channels.** Our goal is to consistently publish approximately **10–14 pieces of content per week**, working toward an average of two posts per day. Short-form video will be a major part of our strategy, but we also want to develop educational and entertaining long-form content. You will manage and help grow our presence across: * Instagram * TikTok * YouTube * LinkedIn * Nextdoor We do not want the exact same content simply copied and pasted across every platform. You should understand how to **adapt hooks, captions, formats, thumbnails, calls to action, and messaging for each audience and channel.** You will work directly with the owner of ASÍ, our education team, and our video editor to turn ideas, educational concepts, events, trends, and raw footage into engaging content. ## Key Responsibilities ### 📅 Content Calendar & Organization You will take ownership of our content calendar and publishing workflow. This includes: * Building and maintaining our content calendar inside **GoHighLevel**. * Organizing existing videos, photos, raw footage, content ideas, and upcoming projects. * Planning approximately **10–14 pieces of content per week**. * Maintaining a consistent publishing schedule. * Coordinating deadlines and deliverables with our video editor. * Tracking content through each stage: **Idea → Recording → Editing → Review → Scheduling → Publishing → Performance** * Preparing content ahead of schedule while leaving room for trending and timely content. ### 📱 Multi-Channel Social Media Management Manage and distribute content across **Instagram, TikTok, YouTube, LinkedIn, and Nextdoor**. Responsibilities include: * Publishing Instagram Reels and posts. * Publishing TikTok content. * Publishing YouTube Shorts. * Helping develop and distribute long-form YouTube content. * Creating professional and educational LinkedIn content. * Sharing locally relevant content, events, and community updates through Nextdoor. * Adapting content for each platform rather than simply reposting identical content everywhere. * Writing engaging captions, hooks, titles, descriptions, hashtags, and calls to action. * Creating or coordinating thumbnails and cover images. * Scheduling content through GoHighLevel whenever possible. ### 🎥 Work With Our Video Editor & Education Team You will work closely with our video editor to ensure we consistently have high-quality content ready to publish. Responsibilities include: * Communicating editing priorities and deadlines. * Reviewing edited videos and providing feedback. * Helping determine hooks, structure, captions, thumbnails, and messaging. * Coordinating with the ASÍ owner and education team to develop educational Spanish content. * Turning ideas from our teachers into engaging social media concepts. * Identifying opportunities to repurpose one recording into multiple pieces of content. We want someone who can help our team answer: **What should we record next?** rather than simply waiting for us to provide content. ### 🔥 Trends, Current Events & Content Opportunities We want ASÍ to participate in relevant conversations while they are happening. You should regularly monitor: * Social media trends * Spanish-language trends * Cultural moments * Current events * Major sporting events * Holidays * Entertainment * Spanish-speaking culture * Atlanta events and local conversations When something relevant happens, we want someone who can recognize the opportunity and quickly propose a way for ASÍ to participate in the conversation. ### 📊 Analytics, Reporting & Results **Performance measurement is a major part of this position.** We do not want to publish content simply to say that we posted. We want to understand **what is actually working.** You will track performance across our channels, including: * Views and reach * Likes, comments, shares, and saves * Watch time and retention * Engagement rate * Follower growth * Profile visits * Website clicks * Direct messages and inquiries * Leads generated from social media * Performance by platform * Performance by content type * Performance by topic You will provide **regular performance reports** that clearly identify our strongest and weakest content. Your reporting should help us answer: **What performed best?** **Why did it perform well?** **Which topics generate the most engagement?** **Which platforms are growing?** **What is generating inquiries or potential students?** **What should we create more of?** **What should we stop doing?** **What should we test next?** We are looking for someone who can turn analytics into **actionable recommendations**, not simply send us a spreadsheet of numbers. ## Our Content Strategy ### Short-Form Content Our initial focus will include: * Instagram Reels * TikTok * YouTube Shorts * Spanish education * Common Spanish mistakes * Quick Spanish lessons * Teacher-led content * Spanish and Latin American culture * Entertaining educational content * Atlanta events and community content * Student questions * Trending topics * Behind-the-scenes content ### Long-Form Content We also want your help developing a long-term strategy for educational and entertaining content that people genuinely want to watch. Potential content could include: * Longer Spanish lessons * Interviews * Teacher conversations * Spanish challenges * Cultural discussions * Student success stories * Immersion experiences * Travel content * Educational series * Entertaining Spanish-learning content Our goal is to establish Atlanta Spanish Immersion and our educators as a **trusted and recognizable resource for people who want to learn Spanish.** ## Who We're Looking For You should be: * Extremely organized. * Creative and proactive. * Data-driven. * Comfortable managing a high volume of content. * Experienced managing multiple social media platforms. * Experienced with Instagram, TikTok, YouTube, and LinkedIn. * Comfortable analyzing social media performance. * Able to create clear performance reports. * Able to explain **why content performed well or poorly**. * Able to recognize trends and quickly turn them into content opportunities. * A strong writer who understands hooks, captions, and calls to action. * Comfortable collaborating with video editors and educators. * Able to manage deadlines independently. * Comfortable learning and working inside GoHighLevel. Experience with **Spanish-language, education, language-learning, cultural, or Atlanta-focused content** is a major plus. Spanish proficiency is also a plus, but not necessarily required if you can effectively collaborate with our Spanish education team. ## What Success Looks Like Success means ASÍ develops a **consistent, organized, measurable, and continuously improving content operation.** At any time, we should be able to see: **What we're creating → what we're posting → when it's publishing → who's responsible → how it performed → what we learned → what we're doing next.** Our goal is not simply to produce more content. Our goal is to build a content strategy that consistently increases: **Reach → Engagement → Community → Trust → Inquiries → Students** If you are someone who enjoys combining **content strategy, creativity, organization, social media, analytics, and community building**, we would love to hear from you.