Content & Conversion Marketing Specialist

The Content & Conversion Marketing Specialist ("Contractor") will provide content strategy, conversion optimization, and digital marketing services that strengthen lead generation, customer engagement, and revenue growth across the Company’s websites and digital channels. The Contractor will support website content development, landing page optimization, customer journey messaging, lead nurture initiatives, SEO execution, and AI visibility strategies designed to improve how prospective customers discover, evaluate, and purchase DCG's services. The ideal contractor brings expertise in copywriting, content marketing, customer psychology, and conversion rate optimization, with the ability to translate complex compliance, safety, and training solutions into compelling customer-focused messaging. Success will be measured by the quality and effectiveness of deliverables, conversion improvements, lead generation results, customer engagement, and overall contribution to DCG's growth objectives. Scope of Services The Contractor may provide services that include: - Develop and optimize website content, landing pages, and customer journey messaging to improve lead generation, conversions, and revenue performance, including testing and optimization initiatives where appropriate. - Create and maintain marketing content, including website copy, email campaigns, blogs, guides, case studies, and other demand-generation assets. - Execute SEO, AI visibility, and content optimization initiatives that improve online discoverability and customer engagement. - Analyze website, content, and campaign performance and provide recommendations that support continuous improvement and business growth. - Collaborate with sales, marketing, and subject matter experts to translate customer needs and compliance expertise into compelling, customer-focused messaging. The contractor is expected to maintain availability sufficient to provide timely guidance and support to sales and marketing personnel during our primary operating hours (US business) and to respond to routine inquires within established service expectations. Required Skills and Capabilities - Demonstrated expertise in content marketing, conversion optimization, website management, and digital marketing. - Strong copywriting and content development capabilities, including website content, landing pages, email campaigns, and customer journey messaging. - Proficiency with WordPress/WooCommerce, SEO best practices, and lead nurture or lifecycle marketing strategies. - Ability to analyze performance data and translate insights into measurable business results. - Strong communication, organization, and project management skills. Preferred Qualifications - Experience supporting B2B organizations and revenue-driven marketing initiatives. - Familiarity with Google Analytics 4, marketing automation platforms, conversion rate optimization (CRO), and AI-assisted content development tools. - Experience supporting compliance, transportation, HR, training, professional services, insurance, or related industries. The contractor is responsible for providing, maintaining, and securing all equipment, technology, software, internet connectivity, and other resources necessary to perform the contracted services, unless otherwise agreed in writing by the parties. The contractor is responsible for determining the methods, processes, and manner of performing the contracted services and is not subject to DCG’s employment policies, employee supervision, or performance management processes.