Content & Digital Marketing Strategist – Luxury Brand

We are a boutique, family-owned, fast-growing shade structure company based in Miami, Florida. We design and install sophisticated custom shade solutions for the hospitality, commercial, architectural/design, and high-end residential markets throughout the U.S. and Caribbean. We are looking for a creative, strategic, and hands-on Marketing Strategist to help grow our luxury brand, strengthen our digital presence, and generate qualified leads. Key Responsibilities - Develop and manage social media strategies and content for LinkedIn, Instagram, Facebook, and other platforms. - Create engaging social media graphics, captions, reels, carousels, newsletters, brochures, presentations, case studies, and other marketing collateral. - Write and manage blogs, newsletters, website content, and SEO-focused articles. - Plan and manage LinkedIn Ads and digital marketing campaigns targeting architects, designers, developers, hospitality groups, and other key decision-makers. - Conduct keyword, hashtag, competitor, and market research to improve reach and visibility. Identify upcoming projects and potential clients within the luxury, hospitality, architecture, design, and commercial markets. - Maintain and update website content and support SEO and backlink strategies. - Monitor and report on social media, website, email, SEO, and advertising KPIs. - Use AI tools for research, content creation, lead generation, and marketing productivity. - Support the Sales team with presentations, marketing materials, prospect research, and campaign insights. Qualifications Bachelor's degree in Marketing, Communications, Business, or related field. 2–5 years of hands-on marketing experience, preferably with SMBs, luxury brands, hospitality, real estate, architecture, or design. Experience with LinkedIn Ads, social media management, SEO, hashtags, email marketing, and content marketing. Excellent writing, proofreading, research, and storytelling skills. Strong graphic design skills; proficiency in Canva Experience writing blogs and newsletters. Strong understanding of digital marketing analytics and KPIs. Creative, proactive, organized, detail-oriented, and able to work independently. Digital Marketing, SEO, or Social Media certifications are a plus. To Apply Please submit your portfolio. We are looking for someone who can think strategically, create compelling content, execute campaigns, and help grow our luxury brand and lead generation.