Content Distribution & Media Outreach Specialist

I’d make it much more explicit that the content already exists at a high production level and that the hire’s job is distribution, placement, outreach, and audience expansion—not content creation. We are seeking a highly resourceful Content Distribution & Media Outreach Specialist to expand the reach of an established, professionally produced interview and media show. We already produce a consistent library of high-quality, studio-grade 4K video content, interviews, full episodes, and short-form clips. We are not looking for a content creator, editor, or traditional social media manager. We are looking for someone who knows how to take great existing content and make it travel. Your primary responsibility will be identifying and executing new distribution opportunities across digital media, social platforms, publications, newsletters, podcasts, creator networks, niche communities, and third-party accounts. You will research and build targeted lists of relevant media outlets, social accounts, content curators, creators, journalists, newsletters, communities, and other distribution partners. You will then proactively pitch specific clips, interviews, episodes, and stories through email, DMs, and other outreach channels with the goal of securing reposts, shares, features, embeds, collaborations, cross-promotion, guest appearances, and earned media exposure. We want someone who understands that simply posting content to our own social channels is not enough. Your job is to put our content in front of audiences that do not already follow us. Responsibilities include: * Researching new distribution channels and opportunities * Identifying accounts and platforms that regularly share or feature third-party content * Conducting targeted email and DM outreach * Pitching individual clips based on the guest, topic, industry, or audience * Building relationships with media contacts, creators, editors, newsletters, and content curators * Securing reposts, shares, features, collaborations, and cross-promotional opportunities * Identifying podcast and video opportunities for the host and relevant guests * Developing creative organic distribution strategies beyond traditional social posting * Maintaining an organized database of contacts, outreach, follow-ups, responses, and placements * Tracking measurable results including placements, reposts, referral traffic, views, engagement, and new audience exposure * Identifying distribution opportunities that can ultimately increase sponsorship value and brand awareness The ideal candidate is proactive, creative, persistent, and extremely good at internet research and outreach. We want someone who can be handed a folder of excellent content and independently determine where that content belongs, who should see it, and how to get it in front of them. Experience in digital PR, earned media, podcast promotion, creator outreach, media relations, content distribution, audience development, influencer outreach, or partnership development is highly preferred. Existing media relationships are valuable, but the ability to consistently discover and develop new relationships is even more important. When applying, please briefly explain how you would approach distributing 20 professionally produced video clips to audiences outside of our existing social following. Please also provide examples of previous content placements, media outreach, audience growth, or distribution work you have completed. We are interested in establishing an ongoing relationship with the right person. Performance will be evaluated based on quality outreach, legitimate relationships developed, distribution opportunities created, and actual placements/results—not vanity metrics or artificial engagement.