Content Growth Manager (Video Editor & Content Strategist)

Content Growth Manager (Video Editor & Content Strategist) About the role xthuyle is a UK creator brand with 1.9M followers on Instagram, 1.2M on TikTok and 470k on YouTube, alongside a newsletter of 15,000 subscribers. The business is now building a digital products and creator education brand, and is expanding the team to support both. We are hiring a Content Growth Manager to own everything that happens after filming. This is a single seat combining three functions: editor, content strategist and performance analyst. Why this role is different This role is for someone who wants to understand how a creator business is actually built rather than only how it is edited, this is a rare place to learn it from the inside. Most editors work at arm's length from the creators they support, delivering against a brief and never seeing the strategy behind it. This is the opposite: a seat working side by side with an established UK creator, with real influence over what gets made and why. You would be joining at the point where a ten year personal brand becomes a business. The audience already exists. What is being built now is the product side, the systems, and the team around it, and the person in this seat helps shape all three. You review the raw footage bank and determine what it should become: which material makes a long form video, which becomes a series, which is cut into short form, which warrants a follow up series, and which feeds the newsletter. This is a content strategy role in which editing is the method of execution, rather than an editing role with strategy attached. It suits someone who prefers to set direction and make recommendations rather than work to supplied briefs What you will own Strategy A written strategy for each platform: YouTube long form, YouTube Shorts, Instagram and TikTok, each assessed against its own objective and reviewed quarterly Content pillar rotation and a consistent target viewer across every piece of content Planning audience growth that attracts new followers while retaining the existing community Monitoring platform updates and new formats, and testing them early Ideation and planning Generating and presenting video concepts for approval Maintaining a researched hook library Developing high performing content into repeatable series Prioritising the filming list, and advising on what should not be filmed Running the monthly planning day and preparing the filming brief pack Production All editing: YouTube long form (20 to 30 minutes) and short form 5 to 10 short form cuts from each filming day for TikTok and Instagram Reels A YouTube Shorts version of every short form asset Platform native edits rather than one edit distributed across channels Two recurring carousel formats, plus carousels for educational and build in public content Thumbnails and titles, with structured A/B testing on YouTube Triaging the existing content backlog into publish, repurpose or retire Content libraries A tagged, searchable B-roll library organised by theme, shoot and topic An approved content log recording every asset, its status and where it has been used The objective: emerging trends can be actioned the same day from existing footage, without additional filming Publishing Holding the posting schedule, pre-scheduling with captions, hooks, thumbnails and titles complete 8 to 10 caption and hook options per piece, one call to action per post, British English Running the trial reels programme with a defined threshold before promotion to the main feed Newsletter and written platforms Producing and sending the weekly newsletter to 15,000 subscribers, built from the week's best performing content and audience questions Establishing Substack and LinkedIn over time, adapting existing content rather than writing from scratch Editorial voice and final approval remain with the founder Design YouTube thumbnails and thumbnail template systems Instagram carousels and social graphics Lead magnet and launch visuals for the digital products brand Working competence in Photoshop or equivalent, alongside AI design tools Community and audience engagement Replying to comments and direct messages across Instagram, TikTok and YouTube Proactive engagement with other creators, handled in defined daily windows so production time is protected Converting recurring audience questions into content ideas Analysis A weekly performance review presented as a recommendation rather than a report An outperformer database driving repurposing, with proven content re-cut with new hooks and re-tested Logging thumbnail and title test results so decisions are evidence based Classifying content as attract, nurture or convert and monitoring the balance Launch coordination Aligning the content calendar with digital product launch timelines Planning build in public content so the audience is warmed ahead of a launch Supplying clips for paid campaigns and understanding how content routes audiences into lead magnets What we are looking for Essential: 3+ years editing content for creators or influencers. Experience with beauty, lifestyle or similar content is essential Demonstrable experience growing a channel or account, with a clear account of what you personally changed Advanced editing of both long form and short form at pace, in a professional editor YouTube best practice: titles, thumbnails, A/B testing, SEO, playlists, retention curves Confident reading analytics across YouTube Studio, Instagram Insights and TikTok Analytics, and converting them into a decision Genuine platform native instincts. You watch TikTok and Instagram daily and can explain what stops a scroll and what holds attention across a 25 minute video Active daily use of AI tools within your own workflow, not occasional use Graphic design capability in Photoshop or equivalent Strong written English and fluency in Notion Highly organised. Deadlines met without chasing, and problems flagged early rather than left to sit Desirable: AI voice cloning and AI avatar tools Experience with digital products, online courses or launch funnels DM and chat automation, such as ManyChat Facebook Ads Manager Photoshop/lightroom Newsletter or long-form written experience How we work Every function in the business has one owner. If it is in your lane, it is yours, with the authority that goes with it Everything lives in the project management system rather than in chat threads We are building an AI native business. You should arrive fluent, and anything done twice should be automated the third time Every role has a written SOP, so work is repeatable and nobody becomes a single point of failure Bring recommendations, not questions Feedback in both directions is direct and given early Logistics Full time, long term Fully remote, with a daily overlap with UK morning hours (GMT/BST) Occasional in person content days in and around London, with notice Flexible hours. There are no fixed clock in times, and deadlines are firm How to apply Send the following: A cover letter of why you would be good for the role including your expierence and one long form edit, one short form edit/portfolio What you would do first if handed four weeks of unsorted B-roll and no brief Your current workflow & AI tools you use every week, and what you use each one for. Applications missing any of the three will not be reviewed.