Content Strategist — Paid Social Scripts, UGC Direction & Creative Pipeline (DTC Wellness)

Soul makes functional wellness products - gummies, beverages and topicals - sold direct to consumer. Paid social is our primary growth channel. We are hiring a content strategist to own the creative pipeline end to end. This is a thinking and directing seat. Scripts, concepts and creator direction, so our founder can show up and perform instead of writing his own material. WHAT YOU OWN - 4-6 scripts per week - Founder scripts, and directing him on camera during shoot days - Briefing, directing and quality-checking our roster of UGC creators - New concepts, hooks and angles built around our ICPs - A creative queue deep enough that a campaign never waits on assets - A weekly read of the Meta ad account: what worked, what did not, and what that changes about the next round of creative - Clean briefs and footage handed off to our editor NOT IN SCOPE Video editing and media buying. THE CATEGORY MATTERS We sell in a regulated category. Creative gets rejected for wording that would be fine for a supplement brand, and compliance shapes the script before it shapes the edit. If you have run paid social for hemp, CBD, THC, nicotine, alcohol or supplements, say so - that experience is worth more to us than a bigger follower count. WHO THIS SUITS Someone who thinks in hooks and angles, not captions. Who can look at a Meta account and tell us why a winner won. Who can direct a founder on camera without making it awkward, and give a creator a brief specific enough that the footage comes back usable the first time. Austin-based is a strong plus - founder shoot days happen there. Otherwise remote, with travel for shoots. HOW TO APPLY Answer the three screening questions. That is the whole application. No cover letter, no deck.