Content Team Lead

MISSION You lead the charge in shaping how the world sees us. By driving our organic marketing strategy and powering our paid campaigns with content, you turn ideas into assets that attract, educate, and convert investors. You rally the content team to produce professional, high-quality work at speed to position our brand as the authority in the crypto consulting space and make every piece of content feel like part of something bigger. Outcomes 1. Raw content is polished into premium assets - Every piece has a polished, professional style that teaches, informs, and makes prospects trust us - Edits enhance the message and make the content feel premium. - All content is free of grammar, spelling, or structural errors. - Editing happens quickly and efficiently, without bottlenecks. - Revision requests from leadership (CEO / Head of Marketing) stay below 20%. - You are the final quality filter, ensuring leadership review is optional (not required). 2. Publishing runs reliably and on schedule - Paid content is seamlessly handed off to the paid marketing team. - Organic content is distributed consistently across our social channels. - You own the scheduling and distribution process in ClickUp, ensuring nothing slips. - You leverage tools like Sprout Social to push content across YouTube, Instagram, and X. - Every post feels intentional – timely, aligned, and on-brand. 3. Our organic content strategy runs like clockwork - You collaborate with the Head of Marketing to shape a clear weekly content rhythm. - Posting happens on a reliable cadence that investors can trust. - You proactively remove roadblocks, keeping the publishing schedule on track. - Strategy outlines what type of content, edits, and angles we pursue on social media. - You ensure our organic presence reflects this strategy – always consistent, always aligned. 4. Our social channels are optimised and performance-driven - You update and refine bios, links, profile pictures, descriptions, and anything else that shapes our presence. - You will track analytics across all organic content and deliver weekly reports on what worked, what didn’t, and how we can improve. 5. Hire top talent for the content team as needed - Video editors, graphic designers, social media managers will be hired as needed. - You will create a scorecard for them (like this one) to define clear expectations. - You write job posts, source candidates, interview them, and send the strongest options to the Head of Marketing, then collaborate on the final decision. 6. Effectively manage and lead our content team - You’ll oversee project management and daily huddles with the content team. - You will guide video editing reviews (cuts, b-rolls, music, colours, animation). - You will guide graphic design reviews (brand feel, emphasis on the right words). - You will oversee filming (presentation, tonality, pacing, delivery, setup). - You’ll ensure high-quality output is produced quickly and consistently. 7. Respond to messages in Slack within 3 hours of being tagged, within the agreed work hours COMPENTENCIES 1. Communication - Clear, respectful, professional and timely communicator (written and verbal) 2. Efficiency - Able to produce significant output with minimal wasted effort. 3. Attention to detail - Does not let important details slip through the cracks or derail a project. 4. Coachable - Reacts calmly to criticism, feedback and new ideas and uses it to improve the edits. 5. Work Ethic - Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard. 6. Organization and Planning - Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities. - Video / design content scheduling and management. - GDrive / ClickUp project management skills. 7. Intelligence - Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information. 8. Proactivity - Acts without being told what to do. Brings new ideas to the company. 9. Ability to Develop People - Coaches people in their current roles to improve performance, and prepares them for future roles. 10. Flexibility / Adaptability - Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. 11. Enthusiasm - Exhibits passion and excitement over work. Has a can-do attitude. 12. Understands funnel strategy - Excellent understanding of paid funnel metrics (Ad spend - Impressions - Show rate) and how content supports those numbers. 13. Proficient with the following applications - Meta Business Suite - Third party tools like “Sprout Social” for content scheduling and distribution - Video editing softwares - Graphic design softwares HOW TO APPLY To apply, send us two things: 1. Your resume, and 2. A short Loom video (2–3 minutes) telling us why we should consider you for this role, walk us through your relevant experience and what makes you a strong fit. Please note: applications that do not include both a resume and a Loom video will not be considered. Following these instructions is the first thing we look for, so make sure you include everything requested.