Conversion Copywriter + Heartbeat Funnel Builder

CONVERSION COPYWRITER + HEARTBEAT LANDING PAGE BUILDER Live workshop launch — DeFi, AI privacy, and digital security ABOUT THE BRAND You Sovereign / Digital Asset Pioneers is an education brand for self-directed adults, founders, professionals, and business owners. We help people build more capable, private, and secure digital lives through practical education around: - DeFi as a possible second-income tool, with responsible risk education - Private and safer AI workflows for life and business - Digital security, account protection, privacy, and scam awareness Our tone is professional, fun, clear, practical, calm, and empowering. We are NOT a crypto-hype, trading-signals, token-pick, “passive income,” or get-rich-quick brand. PROJECT We are launching a small paid beta workshop: DIGITAL ASSET PIONEERS: PRIVATE INCOME SYSTEMS SPRINT This is a live, two-week workshop for people who want to explore DeFi responsibly, use AI with better privacy habits, and improve their digital security. The founding rate is $147. The live group is capped at up to 20 participants. The offer is hosted and sold through Heartbeat. We need a conversion copywriter who can also create a clear landing-page wireframe and ideally build the page directly in Heartbeat. PRIMARY GOAL Create one trustworthy, high-converting Heartbeat landing page that turns qualified traffic from YouTube, Instagram, personal outreach, and Meta ads into paid $147 workshop enrollments. SCOPE OF WORK 1. OFFER AND POSITIONING Refine the offer message so it is simple, credible, differentiated, and easy to understand. Develop: - One core one-sentence offer statement - Three headline options - Three subheadline options - “Why now” messaging - “Why Digital Asset Pioneers / Why us” messaging - Audience pain points and desired outcomes - Objection-handling language - Clear “who this is for” and “who this is not for” sections - Ethical scarcity and founding-group language - Clear value stack for the $147 price - Recommended call-to-action wording 2. HEARTBEAT LANDING PAGE Create a detailed landing-page wireframe and ideally build it in Heartbeat. The page must include these sections in this order: A. HERO SECTION - Eyebrow: Founding Live Workshop Series - Strong benefit-driven headline - Clear subheadline - Start date and live delivery details - One main CTA button: “Reserve Your Founding Seat — $147” - Short supporting line: “Live online • Limited to 20 founding participants” - Space for a 3–5 minute founder sales video B. THE PROBLEM - Explain the confusion around DeFi, AI privacy, and digital security - Make the reader feel understood - Avoid fear tactics and technical jargon C. WHO THIS IS FOR - Clear bullet list of ideal attendees D. WHO THIS IS NOT FOR - Clearly state this is not trading signals, token picks, financial advice, passive-income promises, or guaranteed outcomes E. THE THREE PILLARS - Responsible DeFi and second-income education - Private AI workflows - Digital security and personal privacy foundations F. LIVE WORKSHOP STRUCTURE - Session 1: DeFi and a responsible second-income framework - Session 2: Private AI and digital security - Live office hour: Questions and 30-day action plan G. WHAT MEMBERS RECEIVE - Two live 90-minute sessions - One 60-minute office hour - Heartbeat community access for 30 days - Workbook / Notion action plan - Session replays for 30 days - Founding-member input into the larger DAP ecosystem - $147 credit toward a future deeper DAP program, if they choose to continue H. WHY THIS FOUNDING GROUP EXISTS - Explain that the sprint is based on recurring audience questions - Position it as intentionally small, live, useful, and interactive - Do not use fake demand, false urgency, or exaggerated claims I. ABOUT THE FOUNDER - Short, credible founder bio - Space for professional photo - Emphasize practical experience, education, systems thinking, and responsible communication J. INVESTMENT / CHECKOUT SECTION - $147 founding rate - Up to 20 participant capacity - Exact start date - Enrollment deadline - Clear CTA button - Payment and refund-policy language K. FAQ Include at minimum: - Is this for beginners? - Do I need to already own crypto? - Will you tell me what to buy? - Is this financial or investment advice? - What if I cannot attend live? - What happens after the sprint? - What is the refund policy? - Is this only for business owners? L. EDUCATIONAL DISCLAIMER Clearly state: Digital Asset Pioneers provides educational and informational content only. Nothing in this workshop is financial, investment, tax, legal, or individualized advice. We do not recommend specific assets, guarantee results, promise income, or provide trading signals. Participants are responsible for their own research and decisions. M. FOOTER - Contact email - Terms of Use - Privacy Policy - Refund Policy - Educational Disclaimer 3. PAGE DESIGN / VISUAL DIRECTION Create a page that feels: - Modern - Premium - Calm - Practical - Trustworthy - Founder-led - Educational - Mobile-first Visual direction: - Deep charcoal, warm off-white, muted olive or natural green - Small Bitcoin-orange accent only if needed - Outdoor Florida pool/patio or indoor founder-study imagery - Mature, established, thoughtful setting - No crypto charts, rockets, stacks of cash, coins, Lamborghinis, trading screens, or luxury-flex visuals - Use one primary CTA color consistently - Keep the page spacious and readable - Use one clear CTA throughout: “Reserve Your Founding Seat — $147” 4. EMAIL CAMPAIGN Write a five-email enrollment sequence: Email 1: Founding group announcement Email 2: The real problem — DeFi hype, AI data exposure, and disconnected security habits Email 3: Who this is for / who this is not for Email 4: Objection handling: - “I am a beginner” - “I do not own crypto” - “I am not technical” - “I do not have time” - “I do not trust online courses” Email 5: Honest enrollment deadline / final invitation Also create: - Immediate purchaser welcome email - Heartbeat onboarding email - Calendar reminder email - One-day-before-session reminder email - Post-workshop feedback/testimonial request email 5. AD AND VIDEO MESSAGE SUPPORT Provide: - Three Meta ad headlines - Three primary-text variations - Two 20–40 second direct-to-camera ad scripts - Three YouTube video CTA variations - One 3–5 minute landing-page sales-video outline COMPLIANCE REQUIREMENTS All copy must: - Avoid token picks, trading signals, price predictions, yield promises, income claims, guaranteed outcomes, or hype - Avoid implying that DeFi is safe or that AI is completely private - Use clear educational language - Be suitable for a responsible brand operating near financial education, digital security, and privacy REQUIRED EXPERIENCE Please apply only if you have experience with: - Course, workshop, community, coaching, membership, or educational-offer conversion copy - Landing-page structure and offer positioning - Email-launch sequences - Direct-response copy that remains trustworthy and non-hype - Heartbeat, Circle, Kajabi, Skool, ThriveCart, ConvertKit, or similar creator/course platforms HEARTBEAT EXPERIENCE IS A PLUS If you have used Heartbeat before, explain: - What you built - Whether you built custom landing pages - Whether you connected offers, checkout, access groups, and onboarding flows TO APPLY Please send: 1. Two relevant landing-page samples 2. One relevant email-launch sequence or case study 3. A short explanation of your process 4. Whether you can build directly in Heartbeat 5. Your fixed project price 6. Your turnaround time 7. A one-paragraph rewrite of this headline: “Build a More Private, Secure Second-Income System in Two Weeks” This is a fixed-scope paid project. Strong performance may lead to ongoing work on future DAP offers, emails, workshops, book launch, and community funnels.