Conversion Copywriter + Workshop Funnel Strategist

$47 Live Workshop Launch for Digital Asset Pioneers About Digital Asset Pioneers Digital Asset Pioneers (DAP) is an education brand for self-directed adults, professionals, founders, and business owners who want to build more capable, private, and secure digital lives. We teach practical, responsible education around: Digital security, account protection, privacy, and scam awareness Safer and more private AI workflows for life and business Responsible DeFi education and risk-aware exploration as one possible second-income tool Our voice is calm, practical, professional, empowering, and non-hype. We are not a token-pick, trading-signals, passive-income, get-rich-quick, price-prediction, or “financial freedom overnight” brand. We do not promise returns, income, safety, or results we cannot control. The project We are launching a small paid founding workshop: Build a Clearer, Safer Digital Foundation in 90 Minutes A live, interactive 90-minute online workshop, including a short Q&A, for adults who want to make better decisions about digital privacy, account security, safer AI use, scams, and responsible DeFi education. Founding ticket: $47 The workshop must feel valuable and complete as a standalone experience. Attendees will receive practical education, an action guide, and time-limited replay access. At the end of the workshop, qualified attendees may receive a transparent, optional invitation to a future $147 deeper implementation Sprint/community experience. The workshop is not a bait-and-switch or disguised pitch event. We are using Heartbeat Grow as the core platform for the landing page, one-time checkout, Stripe payment, access group, post-purchase redirect, live event, replay, emails/workflows, and conversion tracking. We will build the actual pages ourselves with Heartbeat’s AI page builder. We are not hiring for wireframes, coding, custom web design, or required in-platform technical build work. We are hiring for conversion-focused offer positioning, copy, message strategy, scripts, buyer communications, and a structured review of the completed live funnel before launch. Primary goal Create a simple, trustworthy $47 workshop funnel that converts qualified traffic from: YouTube content Meta ads Instagram and short-form content Personal outreach Cold outreach Partner referrals into paid workshop buyers. The first launch should also give us clear learning about: Which messages and angles convert Which traffic sources produce buyers What buyers care about, fear, ask, and object to Whether buyers attend and engage Whether qualified buyers want the deeper $147 implementation experience What testimonial/proof material to use in the next launch Founder roles and audience handoff Our cofounder is the public-facing creator for YouTube videos, short-form content, and direct-to-camera ads. Many prospects will first see her content and then enter the $47 workshop funnel. Marcus is the primary instructor and will teach the live 90-minute workshop. The cofounder will be present as workshop host/moderator, welcome attendees, manage chat and logistics, and support the Q&A as appropriate. The copy must create a natural, credible handoff from cofounder-led content to Marcus-led instruction. Working language to refine: Hosted by the Digital Asset Pioneers founding team. Live instruction led by Marcus, with [Cofounder Name] as workshop host and moderator. Funnel flow YouTube / Meta ads / short-form content / direct outreach / partner referrals → Public $47 workshop sales page → Heartbeat checkout → Post-purchase welcome page with calendar action, workshop instructions, and a brief intake survey → Private workshop access group → Buyer communications and reminders → 90-minute live workshop + short Q&A → Native replay + action guide/resources for a limited period → Feedback/testimonial request → Optional invitation to the private $147 implementation Sprint/community offer What you will do 1. Offer positioning and conversion strategy Refine the workshop offer so a qualified person can understand it quickly and trust it. Deliver: One clear one-sentence offer statement Three workshop-title options Three landing-page headlines Three subheadlines “Why now” messaging without fear tactics “Why DAP / why this approach” positioning Audience pain points, desired outcomes, language, and objections “Who this is for” and “who this is not for” copy Ethical founding-workshop and limited-capacity messaging A credible $47 value stack Recommended primary CTA wording Clear bridge language from the standalone workshop to the optional $147 implementation experience The strategy must accurately distinguish between what someone can gain in one 90-minute workshop and what requires further implementation, accountability, or support. 2. Sales-page copy for Heartbeat AI builder Write complete conversion copy for one mobile-first public workshop sales page. We will create the page using Heartbeat’s AI landing-page builder. You will deliver final copy in clear page-section order, plus concise guidance on section hierarchy, CTA placement, visual emphasis, and required page elements. The final sales-page copy should include: Hero Eyebrow: Founding Live Workshop Benefit-led headline Plain-language subheadline Date, time zone, live online format, and 90-minute duration CTA: Reserve Your Workshop Seat — $47 Supporting language, such as: Live online • Founding group • Replay included A marked placement for a 60–120 second embedded founder/cofounder video The problem Explain the confusion around: AI convenience and personal/business data privacy Scams, weak account protection, and fragmented digital-security advice Responsible DeFi education versus hype and unsupported claims Avoid jargon, fear tactics, income claims, or exaggerated promises. Realistic workshop outcome Describe what attendees should leave with: A clearer view of personal digital priorities and blind spots A practical “what to do first” action plan Better questions to ask before using tools or taking risks A framework for separating useful education from hype Who it is for / not for Clearly qualify the intended audience and state that this is not for people seeking token picks, trading signals, price predictions, guaranteed returns, passive-income promises, or individual financial, investment, legal, tax, or cybersecurity advice. 90-minute live agenda Write a focused, realistic agenda. Current starting concept: The Digital Independence Risk Map: what to protect and prioritize Safer AI, account security, privacy, and scam-awareness foundations Where responsible DeFi education fits—and how to identify hype Short live Q&A You may recommend a tighter single-focus topic if it would create a more compelling and deliverable $47 offer. What attendees receive Create a credible value stack that may include: 90-minute live interactive workshop Short live Q&A Digital Independence Risk Map workbook/action guide “What to do first” checklist Educational tools/resources list, clearly not endorsements Limited replay access, targeted at 7–14 days Post-workshop recap and next-step guide Founding workshop context Explain that the workshop is intentionally small, live, and interactive because DAP is answering real audience questions and using attendee feedback to improve the future education path. No fake urgency, fake social proof, inflated value claims, or manufactured scarcity. Founders, investment, FAQ, and disclaimers Write: A concise, credible founder section that clarifies the cofounder’s content/hosting role and Marcus’s instructor role $47 investment and checkout section Relevant FAQ copy Educational disclaimer Refund-policy placeholder language Footer-link labels for contact, terms, privacy, refund policy, and disclaimer 3. Heartbeat AI-builder prompt and post-build review Provide: One well-structured prompt or section-by-section instructions that we can give Heartbeat’s AI page builder A concise list of the required page blocks/elements Recommended CTA placement and conversion hierarchy One structured review of the completed live sales page before launch Your review should specifically evaluate: Clarity of the offer and desired outcome Trust and credibility Headline/subheadline strength Scannability and mobile readability Confusing or missing information Objection handling CTA visibility and consistency Compliance language Any likely conversion blockers Provide actionable revisions rather than general impressions. 4. Post-purchase buyer experience copy and review Write the copy for the post-purchase welcome page and buyer experience. It must include: Purchase confirmation Clear calendar action Heartbeat access instructions Live-event expectations Replay-access expectations A short buyer-intake survey prompt Suggested intake questions: What made you sign up today? What is the biggest question you want this workshop to help answer? Which area matters most right now: AI privacy, account security, scams, or responsible DeFi education? What almost stopped you from signing up? What would make this workshop feel highly valuable to you? After the welcome flow is built, provide one structured review of the live buyer journey from purchase to workshop access. 5. Buyer communications: eight messages Write concise copy for these eight buyer communications. These are not all long marketing emails; event reminders should be short, useful, and coordinated with Heartbeat workflow/email-deliverability guidance. Purchase confirmation and welcome: Receipt, date/time, access details, calendar CTA, and expectations Heartbeat onboarding: How to find the private workshop group and resources Workshop intake: Survey request and invitation to submit their biggest question Prepare/value email: Sent several days before; what to expect, what to bring, and one small preparation action 24-hour reminder: Date, time zone, join link, and workbook reminder One-hour or 15-minute reminder: Brief access reminder Replay and resources: Replay, action guide, resource links, and realistic next steps Feedback/testimonial plus optional continuation: Feedback request first; then a transparent optional invitation to the later $147 Sprint/community experience Also provide a recommended schedule that combines email, in-app post, and/or event notification appropriately so buyer communication remains helpful rather than excessive. 6. Ad, YouTube, and landing-page video scripts Create message assets that connect the cofounder’s content to the paid workshop. Deliver: Three Meta ad headlines Three Meta primary-text variations Two 20–40 second direct-to-camera ad scripts for the cofounder Three YouTube CTA variations for the cofounder’s long-form videos One 60–120 second sales-page video script/outline for the cofounder Recommended placement for each video asset in the funnel Three messaging angles/hooks to test Potential directions to develop or improve: “Stop guessing what to protect first.” “Use AI without being careless about your data.” “Learn the difference between DeFi education and DeFi hype.” “Build a clearer, safer digital foundation in one focused session.” “For adults who want more control—not more noise.” 7. Light Heartbeat setup guidance You are not required to build in Heartbeat. However, provide a concise setup checklist for our team covering: Public sales page and embedded video $47 one-time Stripe offer Automatic purchaser access to the private workshop group Post-purchase redirect to the welcome page Suggested private workshop spaces: Start Here, event, action guide/resources, discussion/Q&A, replay Calendar action and buyer-intake survey Buyer reminder logic Time-limited replay access of 7–14 days The later $147 implementation Sprint offer, restricted to workshop buyers Honest capacity cap of 20–25 seats Meta Pixel, GA4, GTM, purchase-event, and UTM tracking requirements Brand and design direction You are not responsible for design or wireframes. However, copy and conversion recommendations should match a page that feels: Modern Premium but not flashy Calm Practical Trustworthy Founder-led Educational Mobile-first Brand direction Deep charcoal, warm off-white, muted olive/natural green, and restrained gold accents Authentic founder imagery in a mature, thoughtful setting—study, workspace, or understated Florida/outdoor setting where appropriate Spacious layout, readable type, and one consistent CTA color Avoid Crypto charts, rockets, stacks of cash, coin decoration, Lamborghinis, trading screens, luxury-flex visuals Alarmist cybersecurity visuals Generic AI robot imagery Fake testimonials, false scarcity, or exaggerated claims Compliance requirements All copy must: Avoid token picks, trading signals, price predictions, yield promises, income claims, or guaranteed outcomes Avoid implying DeFi is safe or AI is completely private Avoid personalized financial, investment, legal, tax, or cybersecurity advice Use responsible, educational language Flag any claims that should be reviewed before publishing Suggested disclaimer to refine: Digital Asset Pioneers provides educational and informational content only. Nothing in this workshop is financial, investment, tax, legal, cybersecurity, or individualized advice. We do not recommend specific assets, provide trading signals, guarantee outcomes, or promise income. Participants are responsible for their own research, security decisions, and financial decisions. Required experience Apply only if you have demonstrated experience with: Paid workshops, webinars, courses, communities, memberships, coaching, or educational offers Conversion-focused offer positioning and landing-page copy Launch, reminder, and post-event email sequences Ethical direct-response copy that is clear and non-hype Reviewing live pages and giving specific conversion recommendations Community/course platforms such as Heartbeat, Circle, Skool, Kajabi, ThriveCart, ConvertKit, or similar platforms Basic funnel analytics, tracking pixels, conversion events, and UTM tracking Heartbeat experience is preferred but not required. To apply Please send: Two relevant landing-page samples for a paid workshop, webinar, course, community, coaching, or educational offer One relevant email-launch sequence, funnel case study, or anonymized before/after example A brief explanation of your process—from offer research through final page review Your exact role in each sample: strategy, copy, design, build, automation, ads, analytics, or community operations Any conversion data you can share, with context: traffic source, audience temperature, offer price, traffic volume, and what you personally controlled Confirmation that you can provide the Heartbeat AI-builder prompt, page copy, and live-funnel review described above Whether you have worked in Heartbeat or another community/course platform Fixed project price, detailed deliverables, number of revision rounds, and turnaround time Confirmation that the client will own all final copy, scripts, assets, pixels, workflows, email lists, and source materials A one-paragraph rewrite of this headline: “Build a Clearer, Safer Digital Foundation in 90 Minutes” This is a fixed-scope paid project. Strong performance may lead to ongoing work on future DAP workshops, the $147 implementation Sprint, book-launch funnels, YouTube/ad copy, emails, and community experiences.