Conversion-Focused Landing Page & Meta Ad Creative Strategist for Organic Mattress Brand

We are a direct-to-consumer organic mattress brand looking for a serious conversion-focused expert to help us create our paid social funnel. Right now, we are driving Meta traffic to our website, and the traffic is not converting well. Currently there's no ad creative aside from an image of our Home page, and the landing experience needs to be built for conversion. We need someone who can help us create and continuously test: Meta ad creative UGC-style video concepts Static image ads Direct-response landing pages Long-form sales pages Shopify product detail pages Offer positioning Messaging angles CRO improvements Split testing roadmap This is not a simple design project. We need someone who understands direct-response marketing, DTC eCommerce, Meta traffic, high-AOV products, buyer psychology, landing page conversion, and creative testing. We are looking for someone who can turn traffic into customers. About the Product We sell organic mattresses made with natural materials such as: Organic cotton Wool Natural latex Our positioning is built around: Cleaner sleep No polyurethane foam No added chemical flame retardants No off-gassing smell Better breathability than memory foam Organic materials Factory-direct value High-quality mattress at a more accessible price than many premium organic competitors 100-night trial Free shipping Warranty included The product is a high-consideration purchase, so the funnel needs to educate, build trust, handle objections, and create urgency without feeling scammy or overly aggressive. What We Need First The first priority is to create a dedicated Meta traffic landing page. Currently, paid traffic is going to a generic website experience, and it is not performing. We need a landing page designed specifically for cold paid social traffic. The page should be conversion-focused, mobile-first, and built around a clear angle. Possible landing page angles include: Toxin-free sleep Cleaner mattress for families No off-gassing / no chemical smell Hot sleepers / cooler sleep Organic mattress without the luxury markup No polyurethane foam No added flame retardants Factory-direct organic mattress Allergy-prone sleepers Kids mattress / parent-focused angle We are open to testing multiple landing pages over time. This should become an ongoing testing process, not a one-time page. First Deliverables For the first project, we need: 1. Landing Page Strategy Recommend the first 2–3 landing page angles to test. For each angle, explain: Target customer Core hook Buyer pain point Main promise Proof needed Objections to handle CTA strategy 2. First Landing Page Create the first dedicated landing page for Meta traffic. This should include: Landing page strategy Wireframe Direct-response copy Mobile-first structure Design direction or design execution CTA placement Offer positioning Social proof sections Comparison sections FAQ / objection handling PDP transition strategy 3. Meta Creative Package Create a first batch of Meta ad concepts to drive traffic to the landing page. We need: Static ad concepts UGC video concepts Hooks Headlines Primary text variations Creator brief ideas Short-form video scripts Testing matrix We need ads designed to be tested, not just “nice-looking” creative. 4. Ongoing Testing Roadmap Create a 30–60 day testing plan for: Meta hooks Creative angles Landing page variations Offers PDP improvements Audience/message matching Retargeting creative Static vs. video Long-form vs. short-form pages Ongoing Work If the first project goes well, this will become an ongoing role. Ongoing work may include: Weekly or biweekly creative testing New landing page variants New ad concepts UGC scripts and creator briefs Landing page optimization Shopify PDP optimization A/B testing Offer testing CRO reporting Funnel analytics review The product detail page also needs to be improved after the first landing page is live. We want someone who can help us improve both the paid traffic landing page and the PDP over time. Ideal Candidate You should have proven experience with: DTC eCommerce Meta ads creative strategy Direct-response landing pages Shopify CRO High-AOV products Paid social funnels Long-form sales pages UGC creative strategy Offer testing A/B testing Conversion copywriting Experience with any of the following is a major plus: Mattresses Sleep products Furniture Home goods Health/wellness products Organic/natural products Baby/kids products High-consideration purchases Products over $500 We are not looking for a web designer. We need someone who understands conversion, paid traffic, buyer psychology, and performance creative. Tools / Skills That Are Helpful Helpful experience includes: Shopify Replo PageFly GemPages Shogun Figma Meta Ads creative strategy GA4 Hotjar / Microsoft Clarity A/B testing tools Post-purchase surveys Triple Whale / Northbeam or similar attribution tools Semrush You do not need to know every tool, but you should be able to recommend a clean workflow for testing landing pages and creative. Please Include in Your Application Please do not send a generic proposal. In your response, please include a few points that may include: Examples of DTC landing pages or funnels you have worked on Examples of Meta ad creative concepts, scripts, or campaigns you have helped create Your experience with Shopify CRO Your process for building and testing landing pages Your process for developing Meta creative angles What type of landing page angle you would test first for an organic mattress brand Whether you handle copywriting, design, and implementation — or only some of those Your preferred tools Your availability for ongoing work Your pricing structure Applicants who include specific thoughts on how they would approach an organic mattress funnel will be prioritized. If you'd like to quote me as a project, that works too. Im open to whatever is practical and give us the best bang for our buck.