Conversion Rate Optimisation (CRO) Specialist — Shopify E-Commerce

About Us We run 3 Australian e-commerce brands in the home, wellness, and bedding space. Combined we do 7-figures annually across Shopify stores with traffic from Google Ads, Meta Ads, and organic. We're looking for a data-driven CRO specialist to increase conversion rates across all 3 stores through systematic testing and optimisation. The Role You'll own the entire CRO function — from identifying opportunities using real data, to building hypotheses, running tests, and reporting results. This isn't a "change the button colour" role. We want someone who digs into session recordings, scroll maps, attention maps, and funnel data to find the real friction points, then designs and executes tests that move the needle. What You'll Do - Analyse user behaviour across 3 Shopify stores using Microsoft Clarity (heatmaps, scroll maps, attention maps, session recordings) and Google Analytics - Identify conversion bottlenecks at every stage: landing page to product page to add to cart to checkout to purchase - Build a prioritised testing roadmap based on data, not guesswork - Design and run A/B tests (we want to know your preferred tool and methodology) - Analyse test results with proper statistical rigour — know when to call a winner vs when to keep running - Provide clear reporting on what was tested, what won, what we learned, and what's next - Work across product pages, landing pages, collection pages, cart, and checkout flows - Collaborate with our Google Ads and Meta Ads teams to ensure landing page experience matches ad intent What We're Looking For - Proven experience in CRO for e-commerce (Shopify preferred) - Hands-on experience with Microsoft Clarity, Hotjar, or similar behaviour analytics tools - Strong understanding of A/B testing methodology — sample sizes, statistical significance, test duration, segmentation - Experience with at least one A/B testing platform (Google Optimize successor, VWO, Optimizely, Convert, or similar) - Ability to translate qualitative data (session recordings, heatmaps) into quantitative test hypotheses - Understanding of Shopify's checkout flow and where conversion leaks typically occur - Strong analytical thinking — you make decisions based on data, not opinions or "best practices" - Clear communication — can explain what you found, what you're testing, and why in plain English Bonus - Experience with GemPages or custom Shopify landing page builders - Familiarity with Google Ads landing page quality scores and how CRO impacts ad performance - Experience optimising for mobile-first audiences (70%+ of our traffic is mobile) - Understanding of post-purchase optimisation (upsells, cross-sells, AOV improvement) How to Apply Applications without answers to ALL 5 questions below will not be considered. Copy and paste these questions into your application and answer each one: Also include: - Your availability and rate (hourly or monthly retainer) - 1-2 examples of tests you've run with measurable results (include the numbers)