Conversion Rate Optimization Specialist for AI Consumer Funnel

we’re looking for a senior, hands-on conversion rate optimization specialist to improve a mobile-first consumer product funnel. this is not a generic website audit or design-only project. we need someone who can identify where users drop off, verify that the data is reliable, prioritize the highest-impact opportunities, design clear experiments, and work with our team to get them launched. our funnel includes: **traffic source → landing page → product selection → demo → signup → engagement → paywall → purchase** traffic comes from organic search, creator distribution, affiliates, and paid acquisition. ## scope of work ### 1. audit the funnel * map the end-to-end user journey * review analytics, events, attribution, and experiment setup * identify broken, missing, or misleading tracking * analyze conversion by page, device, traffic source, and user segment * review heatmaps, session recordings, dead clicks, and drop-off points * establish reliable baseline metrics ### 2. identify the biggest conversion problems * find the highest-impact leaks in the funnel * separate traffic-quality problems from landing-page, offer, onboarding, product, or checkout problems * identify where users lose interest, become confused, or encounter unnecessary friction * prioritize opportunities by impact, confidence, and effort ### 3. design experiments * create clear, testable hypotheses * recommend the first experiments to run * define the primary metric and counter-metrics for each test * write implementation-ready briefs for design and engineering * ensure each experiment answers a specific question ### 4. support launch and measurement * work with product, design, engineering, growth, and analytics * review and QA experiments before launch * confirm tracking is working correctly * analyze results * explain why a test won, lost, or produced an unclear result * recommend what to keep, change, stop, or test next ## areas you may work on * logged-out homepage and discovery * landing pages * product or creator selection * signup and onboarding * chat or voice demos * calls to action * mobile page hierarchy * offer and pricing presentation * paywall timing and design * checkout and first purchase * organic and affiliate traffic conversion ## expected deliverables * verified funnel map * baseline conversion metrics * prioritized CRO roadmap * list of the largest conversion leaks * implementation-ready experiment briefs * experiment QA * performance analysis * weekly readout with clear next actions * repeatable testing and reporting process the goal is not to produce more reports. the goal is measurable improvement in: * visitor-to-demo rate * signup rate * product engagement * paywall exposure * payer conversion * revenue per visitor ## ideal experience * proven CRO experience with consumer, D2C, subscription, marketplace, or mobile products * measurable results improving signup, activation, checkout, purchase, or revenue conversion * strong A/B testing and experiment-design experience * strong understanding of mobile conversion * experience with product analytics, funnels, cohorts, and behavioral data * comfortable working with tools such as Google Analytics, BigQuery, SQL, Microsoft Clarity, Hotjar, FullStory, Statsig, Optimizely, or VWO * able to turn findings into clear tasks for designers and engineers * able to work independently with an early-stage team this role is best suited for someone who can combine analytics, user behavior, product thinking, and practical experiment execution.