Conversion Tracking & Analytics Specialist (GA4, GTM, Shopify, Multi-Channel Attribution)

We are a US-based women's fashion eCommerce brand selling dresses through Shopify. We invest in multiple marketing channels, including Google Ads, Meta Ads, Email Marketing, Affiliate Marketing, SEO, Organic Social, and other acquisition sources. We are looking for an experienced Conversion Tracking & Analytics Specialist who can accurately identify where our sales are coming from and help us optimize our marketing performance. Responsibilities Track and analyze conversions across all marketing channels. Set up, audit, and maintain GA4, Google Tag Manager (GTM), and Shopify tracking. Ensure accurate conversion tracking for Google Ads, Meta Ads, email campaigns, affiliate platforms, and organic traffic. Identify which channels, campaigns, keywords, and customer journeys generate the highest revenue. Build attribution reports and analyze customer acquisition paths. Troubleshoot tracking discrepancies, missing conversions, duplicate events, and attribution issues. Create dashboards and performance reports for management. Work closely with the Google Ads, SEO, Email Marketing, Affiliate Marketing, and Development teams. Recommend improvements to increase conversion rate and marketing ROI. Required Skills 5+ years of experience in Conversion Tracking or Marketing Analytics. Strong expertise in GA4, Google Tag Manager (GTM), Shopify, and Google Ads conversion tracking. Experience with Meta Pixel, Conversion API (CAPI), and enhanced conversions. Understanding of UTM parameters, attribution models, and customer journey analysis. Experience with Looker Studio or similar reporting tools. Ability to identify tracking issues and provide solutions independently. Strong analytical and problem-solving skills. Preferred Experience Experience with fashion or eCommerce brands. Experience working with multiple marketing channels simultaneously. Familiarity with affiliate marketing platforms, Klaviyo, Microsoft Clarity, Hotjar, or similar CRO tools. Understanding of server-side tracking is a plus. Only candidates with proven experience in conversion tracking and eCommerce analytics should apply.